The field of study of persuasion is vast. It's as vast as the study of human nature. And lately in my work, I've narrowed the focus significantly to persuading and selling to an affluent clientle.

When we define our goals, our targets, our specific & particular paths - we set our intention.

I have set out to define affluence more fully recently. The dictionary's definition is not expansive enough for our purposes because of how individualized our perspectives are, but it's a good place to start.

Affluence: 1. A plentiful supply of material goods; wealth. 2. A great quantity; an abundance. 3. A flowing to or toward point.

This brings up the following questions: affluence is a great quantity, but what is that in relation to? Affluence is a plentiful supply, again, compared to what?

When we get down to it, affluence is a combination of these three factors:

1. net worth

2. cash flow

3. disposable income

Of course that's going to vary wildly from audience to audience so we have to define affluence for ourselves.

Here's what I mean. You probably had a different idea of affluence when you first started out in your career than you do today and this idea will likely change further as you do.

The goal is to constantly set the bar higher and continue to grow and progress.

If you are a financial adviser and have clients with million dollar net worths today, maybe a year from now you'll be working with clients that have a million just in cash to invest with you.

Three years from then you're selling people that have $20 million net worth and two or three or four million dollars that they can put into whatever you're suggesting. That's the degree of change that these skills will make for you.

It is about the evolution of you, of your business, and your ability to provide wealth for yourself and your family.

This is the power of persuasion.

For myself, when I was first starting out, my clients were college kids who could barely afford to pay attention, let alone pay for my courses.

As I grew, honed my skills, realized my value, developed this field of work, I also adjusted my relationship to affluence. The clients I began attracting are worth a considerable amount and I believe this is all related to how much I feel I'm worth.

Similarly, the evolution of your own wealth is related to how much you feel you are worth. I can vouch for that.

Try this exercise:

Examine your relationship with affluence. Chart out an affluence map from the perspective of you 15 years ago, 10 years ago, 5 years ago.

Once that's mapped out, look at that piece of paper and see past the edge of the sheet to the vast territory of your future. Our affluence mindsets are about to jump off the charts.