Massive success in any MLM program requires that you build a large 'downline' of motivated representatives. While you should always work steadily and consistently to recruit new people into your network, you also need to know how to build your downline fast.

This is especially true when you are just starting out. The number one reason most people fail to profit from legitimate network marketing opportunities is that they don't know how to build their downline quickly enough. Your downline holds the key to your profits.

So, what is the quickest way to build your downline?

The fastest, most effective approach is to use the Internet to generate leads! In other words, you can combine on-line, direct-marketing tactics with any MLM program. All you need is a web site and a good e-mail lead capture program.

It sounds almost too easy, right? Let's take a look at the basic concept, then the steps involved, and you'll see why this works.

The Basic Concept: On-line Recruitment is Easier

In the 'old' days of multi-level-marketing, you had to do a lot of footwork off-line. Selling products and recruiting new representatives required hunting down 'leads' wherever and however you could. Often, this meant trying to recruit friends or family, going door-to-door, hosting seminars, etc...

Doing it that way is a lot of hard work!

The Internet, however, completely revolutionizes the process of finding people who will be interested in your products, and in the business opportunity itself. This is because the Internet allows you to target the people who are already searching for a good multi-level program to join.

Also, because you'll be following up with leads via e-mail, you get plenty of opportunity to persuade and convert them into active members of your team. You'll even be able to educate them and keep them motivated so that they'll build their downlines fast, too!

So, what are the steps in promoting an MLM the 'direct-marketing' way?

1 Get your own website address, and set up a 'lead capture page'.

2 Send targeted traffic to that page.

3 Follow up with collected leads via autoresponder.

4 Track your 'conversions'. You can create a separate e-mail list dedicated solely to members of your downline, and ask them to opt-in to it. Use this special downline-only list to teach your recruits how to set up their own lead capture pages.

The above four steps are at the heart of the method for building your downline as fast as possible.

Obviously, you'll need to acquire certain skills - like building web pages, learning how to use an autoresponder, etc.. -- if you don't already have them. This is more than can be covered here, but you can find plenty of help on-line for free. Just go to your favorite search engine and do a search for "internet marketing forums".

Make sure you get this whole process automated, and you can duplicate it for any MLM program you're involved in!