The Fundamentals Of Pay Per Click Search Engine Advertising
- Date: 2007-08-02 - Word Count: 406
Share This!
There are three fundamental elements that form the basis of a successful pay per click ad program and they are constant monitoring, response analysis, and refinement.
Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.
Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.
Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following:
When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?
How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?
What percentage of your pay per click budget should go to each search engine?
Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.
It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don't perform, and most importantly, calculating and maximizing your return on investment.
The cost structure of pay per click is action-driven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.
Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services, or falling way down in position during a bidding war.
PPC advertising can be a great help to a site's success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.
Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.
Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.
Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following:
When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?
How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?
What percentage of your pay per click budget should go to each search engine?
Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.
It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don't perform, and most importantly, calculating and maximizing your return on investment.
The cost structure of pay per click is action-driven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.
Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services, or falling way down in position during a bidding war.
PPC advertising can be a great help to a site's success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.
Related Tags: advertising, free advertising, online marketing, pay per click advertising, contextual advertising, behavioral targeting, content targeted advertising
For more information about pay per click search engine advertising . Visit: www.manomanju.com/advertising Your Article Search Directory : Find in Articles
Recent articles in this category:
- How To Use Pay Per Click (ppc) To Do Fast & Easy Marketing Research That Guarantees Results
Although you may be extremely active in your search engine marketing, it's a good bet that you still - Finally - A Top Secret Way You Can Get Google™ Adwords Pay-per-clicks Free
A new breakthrough secret is all you now need in order to get your Google™ AdWords pay-per-clicks FR - Pay Per Click Advertising - What Are The Pros & Cons?
PPC advertising is a great way to get targeted traffic to your website instantly. This beats having - Pay Per Click Advertising - What Is It? And How Can It Help You Make Money Online?
What is PPC (Pay-Per-Click) Advertising?PPC advertising is a very popular method to generate targete - What Is Pay Per Click Advertising And Google Adwords?
Pay-Per-Click (PPC) Advertising is a very popular way of getting instant targeted traffic to your we - Pay Per Click Advertising - Can You Make Money Online With It?
With PPC competition getting tougher and advertising costs getting higher, you may be wondering if y - Tips For Getting Traffic & Testing Your Google Adsense Themed Site
If you currently have google adsense on your website but aren't earning as much money as you would l - Why You Should Create A Google Adsense Niche Focused Website
To earn a nice income with google adsense, you will want to have a good content-rich website. You do - 3 Ways To Get Traffic To Your Google Adsense Focused Website
With googe adsense, alot of new beginners are frustrated by their lack of earnings. This is because - Quick Cash Concept Bonus - Quality Display Image Ad Marketing
One of the most effective tactics of marketing your business on the web is through the use of banner
Most viewed articles in this category:
- What Is Click Fraud?
If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld - Adwords Miracle - Bible To Passive Financial Freedom In 2007
I have read over and over and seen post made on forums, asking if it where possible to make more mon - Is Google Adwords a Scam?
A lot of advertisers have lost money with Adwords. If you visit the forums you can come across a lot - Google Adwords Profits
Adwords has become such a great place to pull in sales. The biggest advantage of Adwords is speed. Y - Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finall - Google Adsense Money Making Tips & Tricks
If you are new to Adsense (Google's affiliate program were you place their ads on your site and they - Traditional PPC Affiliate Programs
Due to the popularity of contextual advertising, webmasters often forget the traditional affiliate p - Adwords Basic Tips
Google Adwords is one of the most widely used programs to drive traffic to your website. But if you' - Learn My Adsense System For Adsense Profits
I don't know about you, but I am sick and tired of only making a couple of dollars per day from Adse - Index of Riches: Ad Section Targeting for Adsense Publishers
The World Wide Web is an increasingly crowded, noisy market, filled with people promising everything