Beat Adwords By Targeting The Right Prospects
Sometimes the problems are small and sometimes they are big. The bigger the problem the more desperate the prospect and the more likely you can use this to your advantage.
If you were advertising an ebook about parenting these keywords wouldn't get you many sales:
parenting
baby
kids
raising kids
Why wouldn't these keywords produce many sales? They are very general and somewhat vague. Somebody searching at Google on a keyword like parenting isn't looking to solve a big problem.
You could take the same campaign and target the right audience and dramatically increase sales. Here are some keywords that those desperate prospects would be searching with:
diaper rash
breast feeding
colic baby
Targeting the desperate prospects will make it a lot easier to produce a strong ROI. There are thousands of markets out there that will work with this strategy. Think about the health and wellness market. There are thousands of health problems people have, each one is a different market. This strategy isn't limited to health problems or parenting there are many other big problems that people are desperate to solve.
When you are choosing your keywords, keep the "desperate prospect" in mind. Using this technique correctly can produce some amazing results.
Related Tags: internet marketing, google adwords, adwords, marketing online, ppc marketing, pay per click marketing
Robert Walter has been successfully marketing online for over 5 years. Learn how to master Adwords with his free mini course or get reviews of Killer Adwords Guides. Your Article Search Directory : Find in Articles
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