Brand Integrity: Tip the Scales in Your Favor with Feasibility Branding
When our cattle cross a fence or roll on over a neighbor's pasture in a snow storm, it isn't hard to figure out who to call. It hasn't been too long since I got a call from a neighbor asking who was going to pay for the petunia's one of our bulls managed to scarf down on a Tuesday morning. She found him sitting in a lawn chair soaking up sunshine and nibbling on purple petunias near her back porch. I took the truck and went to load him up and bring him home.
Feasibility branding is all about making your product recognizable to the market. Whether your market is the neighbor, or someone across the country, they should be able to recognize and identify your product by the brand you attach.
Your brand should:
Identify your product.Indicate product value.Be easily recognized.Maximize product integrity.Effectively stamp your identity.Randomly consider your brand, effectively use your brand for a minimum of thirty days before you stick it on your product to be certain it works for you. Either with your signature, in your chatter, or on a desk top ornament, make your brand visible. Keep it in front of you and visualize your product wearing the brand, see it on your website, and consider how you would use it. Consider how your clients would perceive the brand, and how recognizable it will be if they don't see your name, or the product, just the brand.
Wrangler Jeans have an identifiable stamp on the back pocket of their jeans. Even if the pocket isn't on a pair of jeans, the brand is easily recognizable.
Test your brand integrity with resourceful, recognizable branding techniques, proven to maximize your product identity.
Related Tags: money, marketing, branding, brand, recognition, the branding iron, identifiable mark, marketing potential
Jan Verhoeff promotes brand identification for business online. Get your FREE ezine Subscription to The Branding Iron at http://brandyourmarket.com and learn the importance of an identifying brand for your product or service.
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