Cricinfo Partners With Myntra.com to Offer Cricket Merchandise


by Vikram Singh Chadha - Date: 2008-06-29 - Word Count: 405 Share This!


Cricinfo, the world's leading cricket website announced today that it has tied up with Myntra.com, an online platform for personalized merchandize, to offer cricket merchandise. Through the customized Cricinfo - Myntra portal, cricket enthusiasts will have the opportunity to display their enthusiasm and liking for their favourite cricketers and cricketing teams by choosing a customized T-shirt, mug, mouse pad or poster.

Cricket fanaticism is perhaps at its peak with the recently concluded IPL series. To help cricket fans express their feeling towards the game and its players, the Cricinfo - Myntra portal offers a range of ideas. Caricatures of famous cricketing stars are up for grabs across the range of merchandise besides an innovative series on quotes - famous and witty quotes by cricketers, right on a T-shirt or a coffee mug. The more creative lot can also get their own cricket quote or image printed on the merchandise.

Cricinfo and Myntra have planned some exciting additions to this portal, keeping in mind the interests of cricket supporters. Together, they aim to provide cricket fans a simple, fun and easy way to express their support via creative merchandise.

"Cricinfo has always been the numero uno website for all things cricket. This tie-up however takes our association with cricket fans to the next level by having us help them in their self-expression of their appreciation for the game. This is a unique, dream-come-true opportunity to the true cricket fan - customized merchandise to proclaim his/ her liking for the iconic game and its players" said Premdeep Gangadharan, Senior General Manager - Marketing, Cricinfo.

"These designs and products are developed exclusively for cricket lovers. It's perfect if you would like to have some fun/ add the fun element while enjoying the game with friends" added Mukesh Bansal, CEO of Myntra.

The cricinfo merchandise can be bought at http://www.myntra.com/cricinfo

Myntra.com is an online marketplace for on-demand personalized merchandise for users to shop, sell or create unique custom-designed products. Myntra's core team comprises of IIT & IIM graduates who bring to the table an exquisite blend of technical/entrepreneurial skill sets with a proven track record in India and overseas. Myntra.com provides various customization tools, an easily navigable user interface and a vibrant community of designers to have a one of its kind offering in India. They have state of the art back end fulfillment to ensure high product quality and have partnered with one of the leading courier companies to ensure fast and reliable delivery anywhere in India.


Related Tags: vikramsinghchadha@punescopecom

Started as a free lance writer earlier for Maharashtra Herald Newspaper, then with the Pune-Mid-Day. Have also contributed for articles on websites

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