How To Build A List - Managing Your Subscribers
The One Time Offer This is a powerful tool. Many people use the page after the opt-in page to thank the user and to ask them to check their email for a confirmation message. That's all well and good (actually, it's quite important). But do more on the page than just that. Use this landing page as an opportunity to pre-sell a product. Whether it's your own product or something you're an affiliate of, pre-sell it. Refer everyone who signs up to this product. They're already in a frame of mind to be thinking about it, so you might as well take the opportunity to sell.
Follow Up Messages I apologize if this is obvious, but you must follow up with your list. Deliver on what you promised. If you promised a 6-day e-course, deliver a 6-day e-course. If you promised a weekly newsletter, be sure to send that.
If you like, you can use pre-loaded autoresponder messages that go out in the sequence you desire. You set it up once and the rest takes care of itself. The other option is to send broadcast messages. This is a little more time consuming, but the upside is that your messages will always be relevant and timely.
Make sure you sell in every message. It doesn't have to be a hard sell. But you should always push a product. Don't bother wasting time about personal details or other sentiment. Your readers don't care. They have family and friends. They are on your list to learn about whatever you promised them when they opted-in. Deliver that for them.
In summary, use one time offers and follow up messages to ensure that you find the money that's in the list. Managing your subscribers (particularly the relationship you have with them) is critical in finding the money that is in your list.
Related Tags: list building, build list, email list, how to build a list, list building tips
Michael H Thomas is a Fortune 500 executive by day and an affiliate marketer by night. To learn more about list building, visit Mike's website
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