Guaranteed: How To Get 100,000 Visitors Monthly Within Your First 12 Months - 5
You must have completed your keyword research and settled on your site's theme before this step. If you don't know how to do a keyword research for the site you intend to set up, click the link in the research box below to learn how to do that and other essential steps.
Now to the matter at hand...
Your domain name will affect your traffic in many ways. Your domain name will affect what people's first impression about you is before they get to see your site.
Keep it as memorable as possible. But before thinking about how memorable it is ensure that it contains your USP. This is what you'll be about on this site. That is your site's unique differentiation in a crowded market place.
Ensure it contains your site's primary keyword. Search engines score pages that have their primary keywords in the file name more than those that don't (all other things being equal).
Make it as short as possible but as long as necessary. That is, if you can incorporate all the above in it and still keep it short, then keep it short. However, if it takes five words to hit the right fit, then go for five.
Ensure that your domain name does not misrepresent you or your product/service. If it does, you'll not have any benefit for doing that. In fact, it will hurt your credibility and make people feel ill-disposed towards you. How do you feel when you know you've been tricked into a site you don't need? You feel bad. And what do you do?
You quickly click the back button.
Related Tags: internet marketing, traffic, keyword research, web host
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