PPC Advertising, a Beginner's Guide
- Date: 2007-09-21 - Word Count: 501
Share This!
Pay-per-click advertising is an advertising technique that goes hand in hand with affiliate marketing. Any one going in for affiliate marketing would come across the term Pay per click advertising as it is the most popular form of advertising.
Today pay per click advertising is a multi-billion dollar industry that has millions of companies and thousands of different industries trying to reach the largest number of customers possible.
The sheer power of pay-per-click is illustrated through that simple fact. Also, the fact that you have the opportunity to reach millions of prospects, who could in fact turn out to be high paying customers, that you wouldn't have the chance to connect with if you didn't use search engine pay-per-click is also a vital truth.
When you are writing your ad you need to know what you are doing, i.e., you need to who you are writing for, what product you are promoting, what is target segment. All this is necessary so that people feel that they want to click on it.
Therefore knowing some marketing basics is a good idea. Let's look at a few some marketing basics that should help you to get some more clicks.
Marketing basically involves appealing to the consumer's emotions. You have to make the consumers feel like they really want the particular product or they need it in order for them to click on the advertisement
The emotional appeal is necessary for them to even consider looking at it and even to get them considering looking at what you've got to sell is not an easy task to accomplish.
It is suggested to use something with a call to action. Using words such as register, buy, etc. are usually a great idea.
It is also suggested that you learn a few headlines. A headline is used basically in copy but it is all about catching the reader's attention. If you can learn to write good eye catching headlines and then put those into your pay-per-click ads you can translate this into a massive amount of clicks.
Always remember that when someone sees their exact keyword phrase in an ad they will almost always click on it. This is a trick that works every time without any failure. So here is the trick to doing this. Whenever you are writing the headline of your ad put this {Key Word: Your Keyword Phrase}. Any keyword phrase that you are using will do. By doing this, whatever keyword the person searches for will become the headline of your ad. Also you need to make sure that both the K in key and the W in word are both capital.
Also in addition to everything else you need to test your advertisements. Split testing is the best and safest method of testing. You can't go wrong with slit testing.
Ultimately, it is all about practice, a little hard work and patience.
About the author :
Allen Thomason is an accomplished online marketer. To find out more about PPC tactics and other forms successful internet marketing visit TheProfitCombination.com.
Today pay per click advertising is a multi-billion dollar industry that has millions of companies and thousands of different industries trying to reach the largest number of customers possible.
The sheer power of pay-per-click is illustrated through that simple fact. Also, the fact that you have the opportunity to reach millions of prospects, who could in fact turn out to be high paying customers, that you wouldn't have the chance to connect with if you didn't use search engine pay-per-click is also a vital truth.
When you are writing your ad you need to know what you are doing, i.e., you need to who you are writing for, what product you are promoting, what is target segment. All this is necessary so that people feel that they want to click on it.
Therefore knowing some marketing basics is a good idea. Let's look at a few some marketing basics that should help you to get some more clicks.
Marketing basically involves appealing to the consumer's emotions. You have to make the consumers feel like they really want the particular product or they need it in order for them to click on the advertisement
The emotional appeal is necessary for them to even consider looking at it and even to get them considering looking at what you've got to sell is not an easy task to accomplish.
It is suggested to use something with a call to action. Using words such as register, buy, etc. are usually a great idea.
It is also suggested that you learn a few headlines. A headline is used basically in copy but it is all about catching the reader's attention. If you can learn to write good eye catching headlines and then put those into your pay-per-click ads you can translate this into a massive amount of clicks.
Always remember that when someone sees their exact keyword phrase in an ad they will almost always click on it. This is a trick that works every time without any failure. So here is the trick to doing this. Whenever you are writing the headline of your ad put this {Key Word: Your Keyword Phrase}. Any keyword phrase that you are using will do. By doing this, whatever keyword the person searches for will become the headline of your ad. Also you need to make sure that both the K in key and the W in word are both capital.
Also in addition to everything else you need to test your advertisements. Split testing is the best and safest method of testing. You can't go wrong with slit testing.
Ultimately, it is all about practice, a little hard work and patience.
About the author :
Allen Thomason is an accomplished online marketer. To find out more about PPC tactics and other forms successful internet marketing visit TheProfitCombination.com.
Related Tags: internet marketing, work at home, search engine optimization, web marketing strategy, home base business, create wealth, success online, make money on
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t