Give people what they really want


by John Abbott - Date: 2007-11-14 - Word Count: 531 Share This!

The purpose of your business, any business, is to make money. And to make money, online or offline, the only way to do it, is to sell your products or services.

Even the employee at the local fast food joint is selling his services. As an internet marketer, you need to develop and/or market items that people want.
It has been proven that people do not neccessarily buy what they need, but what they want.

So, to become a wealthy marketer, you should focus on what they want, not what you think they need. We have identified what it is that people want.

Use this article as a means to "trigger" thoughts about the kind of products and/or services you will provide in your business.

1. People want to make more money. They may want to start their own business, get a higher paying job, invest in the stock market, or in real estate. Ideas: an e-book on starting your own business, a course on Real Estate or stock market investing.

2. People want to save money. They may want to invest for the future or save for a big purchase. Ideas: e-books on saving, provide a service that pays savers a high interest rate. a discount coupon product or website.

3. People want to save time. They may want to work less and spend time enjoying life's pleasures. ebook, time management programs, courses/dvds.

4. People want to look better. They may want to tone their body, lose weight, grow hair, or improve their facial features : Alsmost endless: e-books or courses(tapes/ workbooks) on fitness, vitamins and supplements, exercise equipment, facial creams and cosmetics, clothes for that make you look slimmer 5. People want to learn something new. They may want to learn how to repair their car or build a deck. Ideas: e-books, courses, night classes, online classes, webinars

6. People want to live longer. They may want to get in shape, eat better or gain extra energy. similar to #4

7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. Pain releveing balms, herbs, bath oils, rubbing oils, massage therapy, special beds. ebooks/courses on pain relief/management

8. People want to be loved. They may not want to be lonely anymore or want to start dating again. Ideas: e-books, online or offline dating service, social clubs, newsletters

9. People want to be popular. They may want to become a famous celebrity or be more popular in school.Ideas: How to make friends/be famous e-books, courses, dvds.

10. People want to gain pleasure. They may want satisfy their appetite for adventure/romance. Ideas: sell cruises, vacations, relaxation techniques via e-books or courses.

This list is my no means complete, this is just the beginning. You can combine some of these techniques to make them more effective. But as you learn the "triggers" that make people want to buy, and use them, you are well on your way to not just being a good marketer, but a wealthy marketer!


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John Abbott, a former radio broadcaster, is a successful Author, Speaker and Business Owner. He helps others achieve success in their own business. He specializes in Real Estate Investing and Internet Marketing. For more information, visit: Wealthy Marketer.

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