Turn your Website Into a Traffic Generating Powerhouse
Don't waste your time trying to get your website a top rank for the most popular search terms in the search engines; if your site is fairly new, this will be next to impossible. Your competition will already have the top search terms dominated and unless you have a massive advertising budget, it's not worthwhile to attempt to target these terms - at least not at first.
When you're creating content for your website, focus each page on a different set of lesser searched keywords and keyword phrases. While these keywords won't bring in massive amounts of traffic on their own, having multiple pages - each with its own keywords - can produce a sizeable amount of traffic.
The power of the long-tail
The long-tail refers to the large numbers of keywords (and keyword phrases) with small numbers of searches on the search engines. While there are only a handful of popular keywords, related to a particular niche, that have the highest number of searches, there are plenty of keywords related to the same niche that are searched for fewer times (the long-tail).
If you target the keywords in the long-tail there is much less competition, so its easy for you to dominate the search engines for these terms. And if you rank well for enough of the long-tail keywords, you can produce the same amounts of traffic that you could see if you were to rank well for the more popular keywords.
When you're targeting long-tail keywords, don't try to stuff too many onto one page. Split them up into related categories and create separate pages with content that targets a category containing only two or three keywords at most.
Do not underestimate the power of the long-tail; a large list of less frequently searched keywords can generate just as much traffic as a small list of popular keywords.
Discover how to get your website indexed quickly by the search engines.
Learn how you can find the insider scoop on the latest Internet Marketing products before you buy them! - RatingsHub
Related Tags: keyword phrases, long tail, long-tail keywords, popular search terms
Sean Kenaston is the senior editor of No-Nonsense-Marketing.com; a website that offers the information you need on Internet marketing without all the hype and nonsense.
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