The only thing that is constant is change. However, there is one more thing that is constant and that is communication. Communication is perhaps the only thing that we have carried along with us as we moved, passed various centuries. All this while, different technologies were invented to improve the mode of communication. The most recent is VoIP or voice over Internet Protocol. It has come with a bang and has revolutionised the entire structure of the telecommunication industry. Not only is this the most flexible and reliable way of communication, but it also brings along with it various benefits and features that helps an organisation to reduce its overall cost of networking and communication. This precisely is the reason why increasingly large number of companies are switching to VoIP and letting go of the traditional public switch telephony network services. Understanding the large demand for VoIP services and solutions among all sectors of the industry, a number of VoIP resellers have ventured into the field.

VoIP reseller forms a crucial link between the service providers and the end user, be it an organisation or residentials. Resellers take direct responsibility to provide quality services to their customers. In order to stand true to their promise, they need to take services from a provider who would ensure them excellent quality services. Hence, the selection of a VoIP provider becomes very crucial. In order to achieve the status of a branded VoIP reseller, several things have to be taken into consideration. Since resellers would be in turn reselling the minutes that they have purchased from a provider, one should try to get the best rates possible so as to increase their profit margin. Also, in order to ensure quality of services, resellers should always test the routes via real live situation to know the final service that he would be getting and selling to his clients ultimately.

To ascertain everyday operations, a reseller should opt for a provider who offers 24/7 technical support throughout the year. There are several premium service providers who not only offer email support but also continuous support through MSN chat. Accordingly, if any problem occurs in the functioning of voice over IP telephony services, resellers of VoIP can immediately contact their providers via email or chat and get instant support and rectification of the problem. All that the clients need is uninterrupted telephony service. Once they are ensured of this, the resellers would not have any trouble in closing the deal. Some voice over IP telephony service providers offer VoIP reseller program or white label program to their resellers. This offers the resellers the benefit to sell VoIP services with their own brand name, thereby enabling them to become a wholesale player of telecom industry without investing millions of dollars in it or bothering about the backend processes.