So what is it? I'm glad you asked, let me quickly show you with a few examples...

... One word you should never use in your headline, it's sure to deflate your response like a punctured balloon.

* How business owners are raking in millions of dollars taking advice from a ten minute secret bass fisherman teach

... Long copy does not always out pull shorter copy... do you know when it will?

* The only thing a headline has to do... and why... screaming a big benefit in it may be costing you your financial freedom

... A single word that instantly adds credibility to everything that you say. Remember, one of the biggest reasons people won't buy is they simply don't believe you.

* Why your prospect is never buying your product and what they really want from you instead. They'll only line up with credit cards in hand if you sell them this

... How a simple flaw in your product adds a great deal of trust to everything you say, resulting in an avalanche of orders. It's easy once you understand what flaw to use and where to put it on your web page

* The best two ways to motivate your prospects. Are you using either of them?

... Astonishing way to 'position' yourself in an over-crowded market so you and your product stands head-and-shoulders above your competition in your prospects eyes.

* The most powerful emotion you could possibly use in your copy and email marketing, but DON'T use it by itself in your headline

... Have Picasso (the famous artist) create a buying frenzy for you from the grave... amazingly, it also has a lot to do with football fields

* The most important and (often) most overlooked part of your sales letter. Even if your copy is poorly written you can still suck money out of your prospects wallet like a super-charged vacuum if you do this right

... Why you almost always need to make someone mad for your sales letter to be a huge success

* Hundred year old secret discovered by door-to-door salesman reveals the best way to sell anything... especially if you don't have testimonials... or... very much proof

... A few simple words you should always add to your signature to avoid the dreaded "DELAY, the death of a sale". Nope... not sincerely, best regards or a P. S.

*Tactic horror novelist Stephen King uses... shows you how to engage you prospects to read, crave, and salivate over every single word you write...

His readers gobble up a 1000 page book in one sitting, just wondering how many more sales you'll make when your prospects can't get enough

... The one thing you must do before people will buy your product. You shouldn't even hint you have something for sale until you've done this.

In fact, if you pay close attention, you'll see I've used it in this letter!

* A much more powerful way to answer your prospects objections (one of the biggest keys to selling) without you saying anything

... Specific numbers that always seem to pull better in ads

* Why, if you love the sales letter you wrote, it probably won't make many sales when your market reads it

... Three proven guarantees that almost always convert more prospects into buyers. Just one of these usually triples response

* A little formatting trick few other web business owners are using gets you 500% more readership right out of the gate. Talk about an unfair advantage

... A ten minute change eliminates refunds even if you don't have the best product in the world

* How to successfully sell prospects that are dead-broke... and... get paid on time, every time, without using affiliate programs

... What color to never use on your web page unless your selling porn and the scary reason why

OK. I'm not sure if you've noticed, but the little pithy statements above are called 'bullets'.

I like to refer to them as fascinations. Nevertheless, they are a huge part of writing sales letters that bring home the bacon.

Their main job is simple... they tease, provoke curiosity and make you want to know the answer.

I'll be the first to admit, I don't succeed all the time but... I try my darnest to make each of my bullets tease my prospects into a buying frenzy, by giving them exactly what they want to begin with, but with a "twist".

I should also add...

A bullet can be written to do many things besides just tease your prospect.

We don't have time to go into all the specific things a bullet can do, but you'd truly be doing yourself a huge favor if you study and learn how to write powerful bullets.

That is, if you don't already know how.

It does take practice... but... what doesn't?

Now granted, I wrote the above bullets out of my head. Things I've learned from obsessively studying direct response marketing, and writing direct response copy for the last four years.

But, I think you get the idea. Take your product, go through it, and pull the meat out of it.

The sales come from what your product does for the prospect. And that's exactly what writing bullets will do for you.

Although, there are two other very important reasons you should write your bullets first.... you can find out now, by clicking the link (below) and going to my web site.

Copyright (c) 2007 Lee Honts. All Rights Reserved. Feel free to pass this on to anyone you think it would help, as long as the article and resource box remain unchanged.