Jay Abraham Offers Common Sense To The Otherwise Senseless


by Karen Giardunio - Date: 2007-07-13 - Word Count: 1016 Share This!

If you have not heard of Jay Abraham before, you may want to consider researching his contributions to the world of Business and Marketing. It is not unusual or unlikely that somewhere along the winding road of success that we may find ourselves attempting to navigate the complex arena of wealth building and triumphant endeavors only to meet with problems that can threaten the very existence and continued success of a company we have worked so hard to create. Often it is the smallest issue/s that can unleash a backlash of negative roadblocks -or even literally destroy a great business venture or idea. In the midst of these seemingly overwhelming issues the way to a less aggravating -more profit worthy answer can often be found!

Here is where the genius of Mr. Abrahams wisdom and insight can offer the simplest alternatives thereby paving the road to a more functional and rewarding out come -for all interested parties or affiliates as well as a companies potential client or customer base. Because I wanted to get a general idea of what Jay Abraham has done for the various business companies he is said to have assisted in the near 3 decades he has occupied himself in the field of Marketing -I decided to review his insights and come up with a "Best of the Best" of Jay Abrahams system -highlighting techniques he himself has used to turn the tables for his clients who have gone form nearly bottoming out to rising to the top of the heap. All this to offer not only his sound and proven methods but to inspire and provoke hope to those who may be currently struggling in their present business.

Please bear in mind that the simple fact that some -(perhaps the majority) of Jay's procedures lead to a simple common sense, common courtesy base factor alone tells us the need to get back to basics time and time again. That being said lets examine the very pulse of a business's value. It really has more than one. Of course there is the value of the business itself for the proprietor but that is not the core or root of its entire purpose! In order for a business to thrive and prosper it must serve a need or desire and in order for it to continue to succeed it must also retain a certain number of repeat business from its clients or customers does it not? So -you have to make those transactions unique and distinctive in the eyes of your buyers.

Here are a few ways to keep them coming back for more. Find out why they have chosen to do business with you in the first place and offer discounts around that reason. If that isn't an option, try sending a card accentuating their value and worth to you personally as well as professionally. It may not seem like such a big deal to you but the person receiving the card will be quite appreciative of the gesture alone. That very same idea works even better if sent acknowledging their birthday. If they have children find out there names and ages and "slip" a little something in the bag -Key chains are great for teenagers and coloring books and a small box of crayons will bring joy to younger children.

If they suddenly stop purchasing from you -find out why!! Did you do something wrong? Did one of your employees rub them the wrong way -whatever the problem is find out and correct it if at all possible as quickly as you are able. Tell them how invaluable they are to you -NOT because of their business but because of their importance as a person to you. If you make your business personal on a positive level you will win the retention game over and over again.

Also, be creative if you have a great product and the money for marketing the product has somehow evaporated -offer the initial product or service for free and ask only for their name and address as well as email info -if they are open to giving it and you will be amazed at the numbers of individuals who will often return. Then send an email offering a discount for their next purchase. Also when they fill out the form as soon as they are done flip it over and write something about them you noticed. Did they have children -what are their names and ages? Wearing a nice outfit comment on the color or ask where they bought it and pay a complement to them about it. Did they drive a certain type of vehicle? Or how about an interesting sense of humor? Did you notice their distinct personality -mention that and you will be amazed at the immediate rapport you will begin to build with them

All in all it comes down to personalized service and acknowledgment! We live a hustle and bustle kind of world today and slowing the pace down enough to get to know your clients/customers will only result in repeat business as well as the famous "Referral" base that it involves itself with as well. Focus your attention on your patrons and you will always come out ahead of the pack every time. Lastly if you cannot produce or offer a better price or product refer them to someone else who will.

This may seem crazy but if you emphasize to them that they mean so much to you as a customer that you would rather they get what they are looking for from another person or business vs. being left without -they will know you value them too much personally to not tell them about your competition. They will then know beyond a shadow of a doubt that the relationship the two of you have is real and is rooted in personal appreciation and devotion. You can never put a price tag on that and they will know they can't ever replace your sense of loyalty to them and they in turn will do the same for you!!




Related Tags: wealth, success, business, services, products, customers, genius, customer relations, potential customers, marketing guru, jay abraham, business build

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