Today's private label content reaches audiences through more channels than just ebooks and reports. With advances in technology available to the general public through computers and the Internet, multi-media files are also being added into the private label content mix, and so are means of marketing and selling the content packages. Here is a basic overview of some popular tactics used to package and sell private label content.

Basic Level Tactics

Know your rights before you do anything else, so you don't have to back-pedal later on and make up for any errors. Do this by checking with your private label rights to make sure of issues like how much content you are required to change before branding your own, where you can sell it (like on membership sites and eBay) and for any pricing minimums you need to adhere to with regards to your own price setting.

Then revise your private label content, inserting extra article pages in some areas, adding digital images like free ones from Microsoft's website, and your own comments and additional information. Then brand with your name /company name and contact information, including a link to your website, add money-making avenues like affiliate links, banners, sponsor ads, classified ads, Adsense code and back-end product images with sales blurb and link.

Next work on marketing and sales by setting up a leads capture page or inserting a sign up form on your private label website template and revise the sales letter some. Load your autoresponder with messages from your private label content, too: short portions of your ebook or private label articles that came with it or get be purchase separately from other sites.

Begin marketing by inviting visitors to your site by submitting your website to search engines. Submit your private label content articles that have been revised and branded with your byline and URL to online directories and publishers. And add a signature (sig) file to your emails, forum and social networking posts and profiles and begin reaching out to others while spreading your invitation to visit your website. And sprinkle around free adds where you are allowed, classifieds, banners, etc.

Intermediary Tactics

The next stage of the game means filling out more of your campaign. GO back now and make a report or two and / or another ebook out of your private label content. Package one of the items with your ebook as a free bonus with purchase, and use the other as a free give-away to people who subscribe to your list for your autoresponder series. Then tweak your bylines, sig files, classified ads and all promotions to announce your changes - your free bonus with purchase and your free sign up gift.


Also work at exchanging links to boost your site's rank, build a blog and post to it regularly to bring search engines and people to your site faster and submit your blog's RSS feeds to RSS directories.

Advanced Tactics

Set up an affiliate program to get others to help you promote and sell your own products. Seek out joint ventures (JVs) with others. And attend industry events where you can eventually speak or host a workshop on your own, marketing your products and affiliate program, and seeking more JV opportunities.