Marketing your Ministry: Combine the Right Bait with the Right Base
Now that we've established that, let me ask you this. What happens when you appeal to the very people you believe should make up your base, only to receive no response and no support? Hmmm….that's a little tougher.
Before you get discouraged and give up, consider this. Whatever you're marketing from your ministry or business is only going to appeal to a specific audience. You have to be comfortable with knowing that even though you may have a desire, or a burden to assist a particular group of people, they may not be willing or ready to accept what you have to offer.
This is when you need to cast your net more broadly, or in other words, go fish in another pond. Sometimes we pigeon-hole ourselves, because we think that only one specific group of people can benefit from our services. Don't make this mistake. You'll be surprised at what you catch when you combine the right bait with the right base.
Consider Jesus for a moment. Although he was sent "to the lost sheep of the house of Israel" the Bible says that, "he came to his own, and his own received him not." Did Jesus stop fishing? Absolutely not! He ended up broadening his base and servicing the needs of the gentiles; they believed in and supported his ministry. I happen to be a product of the expansion, and I am still one of Jesus' greatest supporters!
Here's my point. If you cast your net and the individuals you originally cast the net for don't respond, don't panic. When the original path doesn't work out, don't be afraid to change course. After all, Jesus did.
In closing, whether you're seeking to attract new converts, or new clients; you have to fish wisely and remain open.
© 2006 Hobbs Ministries. All rights reserved.
Related Tags: content, marketing, copy, christian copywriting, ministry writing, website copy
Dianna Hobbs is Vice President of Hobbs Ministries, a Christian Copywriting and PR Firm. The company helps ministries to develop, enhance, and maximize the potential of their marketing materials by leveraging the creative power of words. To learn more, visit http://www.hobbsministries.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your
