(Home-Based) Business Success Tips: Busting Five Myths


by Daniel St-Jean - Date: 2006-12-16 - Word Count: 1077 Share This!

Every day I come across people who are unhappy because they are struggling to make ends meet, working like slaves, living paycheck to paycheck, in debt up to their eyeballs. I recognize them because I used to be in that situation. No longer though; I'm now part of the home-based business revolution.

Why aren't they? Because as I find out when I talk with them, they subscribe to many of the myths that surround business in general, and in particular the home business industry. To help them-and you if you've been thinking about it-I'd like to take a look at five of those myths and BUST them!

MYTH # 1: You need A LOT OF MONEY to start a business…

This is true IF you want to buy an existing business or start a traditional business (in most cases), specially a brick & mortar business. While doing some research the other day, I saw a motel for sale for $600K and a drycleaner for $250K.

I've owned a brick & mortar business once: an art gallery and framing shop in Whitehorse, with 12 employees. I bought it in 1986-inventory & goodwill for $200,000 (they wanted 250K). I had to borrow $20,000 from my parents for the down payment, then pay the ex-owners $30,000 a year for 8 years. That was hard on the cash flow. More recently, I invested in six online "stores". With the support and the tutoring, that was a $20,000 investment.

Another example, I was talking to someone last month who was thinking about buying a fast food franchise for $300K. He told me he would be paying himself a living wage for 4 years, and then in year 5 he expected a profit of $50,000. Plus all the work and time and worry that goes into that! So yes, for SOME types of business you need a lot of dough…

Even businesses on the Net can be rather expensive; one business opportunity states up front that the investment is $49,500! Ouch! But at the other end of the spectrum, I've recently started a very lucrative 'home-based' business for under $2,000. And I know of MANY business opportunities you can get going for even less than that

So you see, that's another myth busted: you DO NOT need a LOT of money to start a lucrative business. You just need to start with the right one*.

MYTH # 2: You need to WORK A LOT-at least 50 or 60 hours a week-to get a business off the ground and profitable.

You do for a 'regular' type of business. That was the case for me with Yukon Gallery… 7 days a week… 10-12 hours a day…Working on the Holidays… I remember one summer going 48 days without a day off.

But that's not the case with most home-based businesses… For example, I've invested just over 100 hours in my home business over the last 5 weeks (about 20-25 hours a week), for very good RE$ULT$!

MYTH # 3: A home-based business is SMALL BUSINESS

When they hear the words "home-based business", many people think "cottage industry"; stuffing envelopes, making earrings, gluing pine cones to make decorations.

I find that kind of funny…That's because I personally know at least 30 people-maybe 50 if you gave me a bit of extra time to think about it-who are making BIG money from a home-based business. I mean $20,000, $30,000, $40,000 and more a MONTH! They do that with direct sales opportunities, with Network Marketing opportunities, with MLM-type opportunities like you see on the internet all the time.

For most people-because most people have a scarcity mentality, or a this-is-too-good-to-be-true mentality-those incomes sound ludicrous. Well, they're not. Not in these types of business… Not if you pick the right opportunity* and you do it right.

The other reason for this myth being perpetuated is that most people either have a job or own a 'regular' type of business-like a brick & mortar retail outlet, or they provide services where they trade time for money. And with a job or a 'regular' type of business, those numbers are close to impossible to attain.

MYTH # 4: Network marketing-and most home-based businesses that use that model-are ILLEGAL PYRAMID SCHEMES

That's a biggie; I'd say that probably 75% of the people who call me regarding my home-based business bring up that myth, and I suspect the other 25% think about it even if they don't verbalize it…

If I had an hour to talk with you, I could mention all the legal battles won by the industry… the fact that there are currently over 50 network marketing companies or companies using that model on the stock exchange, that people like Robert Kiyosaki (bestselling author of Rich Dad Poor Dad), Stephen Covey (bestselling author of The 7 Habits of Highly Effective People) and Warren Buffet are either promoting, working with, or have purchased that type of business…

MYTH # 5: You can make a fortune offering NO PRODUCT, and therefore NO VALUE

This is not exactly a mainstream myth, but it will be familiar to people reading this who've spent any time on the internet looking for a home-based business or an extra stream of income.

I just finished busting myth #4 that network marketing and direct-sales companies are not illegal-but it's critical to understand that some are right on the edge because of the way they conduct their business.

That's a critical point. Just because the INDUSTRY is legal does not mean everyone IN the industry operates in a legal way. I've seen many offers on the net that are right on the edge. If you like to sleep well at night, I'd stay away from those*.

They're on the edge because they basically pay people just for recruiting people, NOT for marketing a real product. Or, to stay within the legality, they'll market a product that may be worth $50, but they sell it for $995 and you make a commission of $500 every time you enroll someone who joins your business by buying that product. We refer to those as get-rich-quick-schemes. BE VERY CAREFUL!

If you want a LONG-TERM viable business that offers real, residual income, you HAVE to offer a real product that represents real value*. And there are MANY great opportunities available to you, solid companies offering legitimate products. Just do your homework, your due diligence, and keep your eyes open.

[*If you visit the MoreMoney site listed below, look for the page entitled Secrets Exposed. That unbiased selection guide will help you make the right choice. While you're there, also read the article There's No Such Thing As A Free Lunch.]


Related Tags: home business, business opportunity, home based business, business success, home base business

Daniel St-Jean runs a very successful direct-sales home-based business. Find out about it at www.MoreMoneyMoreTimeForLife.biz/Articles-Posts.html where you can read many more of his articles. He is also President of The BizzBoosters Inc. If you visit www.YourMarketingToolsForSuccess.com, make sure to subscribe to the FREE eBizzLetter and get your FREE copy of the very helpful special report The 10 Best Business Books We've Read.

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