Online Advertising: Knowledge Rocks The Boat
- Date: 2007-08-15 - Word Count: 640
Share This!
Has the information age faded into a new economy? According to Wikipedia.org it has. Wikepedia claims1 the information age ended around the ripely ancient year of 1992 and made way for the Knowledge Economy which lasted until about 2002 and then scooted down the bench for the current superstar: the Intangible Economy.
The obvious question: What is the Intangible Economy?
To understand the Intangible Economy it's important to recognize that the Knowledge Economy is the economy of "knowledge in use". The Knowledge Economy was the natural offspring of the Information Age which was an age of information gathering and collection. The Intangible Economy now boasts more knowledge assets + additional assets among which are included, "collaboration assets (whom people interact with to create value), engagement assets (the level of energy and commitment of people), and time quality (how quickly value is created)".2 In this article however, the subject of knowledge assets continues as the question is posed, "How do our knowledge assets affect the online advertising industry?"
Online Advertising with Brains: Using Knowledge to Sell the Smart Way
The new knowledgeable advertising isn't pushy. It doesn't even come across as "salesy." It simply present information about products, people but mostly about information that is focused on the current or potential client. Some examples of the knowledgeable online advertising includes:
Newsletters
Articles
RSS Feeds
Blogs
Forums
It's not likely that you will end up selling your newsletters or your forums but it's often worth investing in these forms of online advertising anyways. That's because in the Intagible Economy is about being helpful to the consumer and creating relationships and associations that may not have been created otherwise.
Online Advertising with Newsletters
Newsletters are a great form of online advertisement because they help you inform your existing clients (and perhaps interested potential clients) not only about products but about information that is relevant to them. If you have a website that is devoted to massage therapy services for instance you could distribute article or tips on nutrition, exercise, infant massage, injury prevention, stretching, etc. The possibilities are numerous and depending on how your newsletter content is written, your newsletter is bound to interest those who take the time and effort to invest in massage therapy.
Online Advertising with Articles
Articles are also information-based and are not pushy in regards to sales. Compare this to a pushy car salesman. Would you rather have a salesman that calmly present you with information about the vehicles you find intriguing or would you rather have an annoying, biting salesman who backs you into a corner and demands you sign the bottom line? The answer is obvious. Your clients want information but they also want their right to take a step back, weigh the information and choose. Give them the truth and let them choose. You might lose some "potentials" but you will probably also gain additional customers with the simply tactic of using honest and "disinterested" information.
Online Advertising with RSS Feeds
Establish an RSS feed on your site. When your website visitors click on the RSS link and sign up to receive information, your site can send articles, newsletter tips or additional content to those who are interested in receiving it via their PCs of electronic mobile devices.
Online Advertising with Blogs
Online advertising with blogs can be one of the most forthright methods of advertising. To earn revenue with your blog, join an online affiliate network and choose the products that meld with your content. Your online visitors will be more likely to click on an affiliate product link that has relevant connections to the context of your blog entries.
Online Advertising with Forums
An online forum will allow your customers or visitors to ask questions, receive responses and basicly become an interactive part of your website. They will be more likely to remember your name and what you stand for if they can become a part of your business process.
1 en.wikipedia.org/wiki/Information_Age#Early_Information_Age
2 en.wikipedia.org/wiki/Information_Age#Early_Information_Age
The obvious question: What is the Intangible Economy?
To understand the Intangible Economy it's important to recognize that the Knowledge Economy is the economy of "knowledge in use". The Knowledge Economy was the natural offspring of the Information Age which was an age of information gathering and collection. The Intangible Economy now boasts more knowledge assets + additional assets among which are included, "collaboration assets (whom people interact with to create value), engagement assets (the level of energy and commitment of people), and time quality (how quickly value is created)".2 In this article however, the subject of knowledge assets continues as the question is posed, "How do our knowledge assets affect the online advertising industry?"
Online Advertising with Brains: Using Knowledge to Sell the Smart Way
The new knowledgeable advertising isn't pushy. It doesn't even come across as "salesy." It simply present information about products, people but mostly about information that is focused on the current or potential client. Some examples of the knowledgeable online advertising includes:
Newsletters
Articles
RSS Feeds
Blogs
Forums
It's not likely that you will end up selling your newsletters or your forums but it's often worth investing in these forms of online advertising anyways. That's because in the Intagible Economy is about being helpful to the consumer and creating relationships and associations that may not have been created otherwise.
Online Advertising with Newsletters
Newsletters are a great form of online advertisement because they help you inform your existing clients (and perhaps interested potential clients) not only about products but about information that is relevant to them. If you have a website that is devoted to massage therapy services for instance you could distribute article or tips on nutrition, exercise, infant massage, injury prevention, stretching, etc. The possibilities are numerous and depending on how your newsletter content is written, your newsletter is bound to interest those who take the time and effort to invest in massage therapy.
Online Advertising with Articles
Articles are also information-based and are not pushy in regards to sales. Compare this to a pushy car salesman. Would you rather have a salesman that calmly present you with information about the vehicles you find intriguing or would you rather have an annoying, biting salesman who backs you into a corner and demands you sign the bottom line? The answer is obvious. Your clients want information but they also want their right to take a step back, weigh the information and choose. Give them the truth and let them choose. You might lose some "potentials" but you will probably also gain additional customers with the simply tactic of using honest and "disinterested" information.
Online Advertising with RSS Feeds
Establish an RSS feed on your site. When your website visitors click on the RSS link and sign up to receive information, your site can send articles, newsletter tips or additional content to those who are interested in receiving it via their PCs of electronic mobile devices.
Online Advertising with Blogs
Online advertising with blogs can be one of the most forthright methods of advertising. To earn revenue with your blog, join an online affiliate network and choose the products that meld with your content. Your online visitors will be more likely to click on an affiliate product link that has relevant connections to the context of your blog entries.
Online Advertising with Forums
An online forum will allow your customers or visitors to ask questions, receive responses and basicly become an interactive part of your website. They will be more likely to remember your name and what you stand for if they can become a part of your business process.
1 en.wikipedia.org/wiki/Information_Age#Early_Information_Age
2 en.wikipedia.org/wiki/Information_Age#Early_Information_Age
Related Tags: articles, blogs, online advertising, newsletters, forums, rss feeds, knowledge economy, information age, online advertisement, intangible economy, knowledgeable advertising, earn revenue
Marci Crane is a copywriter for main10.com">Main10 in Orem, Utah. For more information in regards to www.main10.com/advertising/online_advertising.php">online advertising services, please feel free to www.main10.com/contact.php">contact a Main10 representative. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Weights With Yoga - 3 Reasons Why You Should Be Doing It
By putting these two together that you are fulfilling the wants and desires of your respective syste - 3 Elements Of Your Classified Ad That Are Key For Your Success
Classified advertising is still an effective way to promote your products and services. When doing c - 2 Ways To Make Your Next Classified Ad Work
If you want to have success with classified advertising, then you will want to generate a lead. With - What Not To Do When Running Classified Ads
Classified ads are a great way to build your business brand and to get qualified prospects to your b - 6 Tips For Writing Winning Classified Ads
Are you currently running classified ads with little to no response? If so then you may benefit from - Best Ways To Market Your Product
Marketing the products properly to improve the sales rates is very important in any kind of business - Find The Best Digital Printing Services Company
Aside from price considerations, other aspects you need to look into include the company's turnaroun - Choosing Eco-friendly Designs For A Kitchen Cabinet - What Are The Advantages?
You may like the idea of having a bamboo kitchen cabinet if you have an environmentally friendly att - Choosing A Kitchen Cabinet - What You Need To Pay Attention Before Buying
You can turn you kitchen, which is the most often used place in your home, more appealing by install - Supply Promotional Bags To Extend Your Client Base
Although plastic shopping bags and tote bags are the most liked variety, it is worth noting that the
Most viewed articles in this category:
- Color Psychology - Logo Design
When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our - Phonewords - 13, 1300 And 1800 Numbers As Marketing Tools
In the Concise Oxford Dictionary, image is described as "the character or reputation of a person or - How My Father Treated His High Blood Pressure Naturally?
My Father treated his high blood pressure problem in a natural way recently, without any doctor's tr - The Secret to Effective Business Card Marketing
Marketing a business may come in different forms. You may opt for print advertising or cash in on th - Putting Junkmail to Good Use in Your Company
The junkmail that you receive is just tipping over with treasure for you to use in your company. It - Create A Natural Looking Stone Wall With Joint Compound And A Stencil
Interior stone walls are expensive, tedious to install, and needless to say; a back breaking experie - Eyes Wide on the Internet
How could I get tired of advertising seminars or conferences? Not only can I count on scoring - Sports Betting Online
Online betting is just another rapidly growing diversion in the visual community. You will bet on th - Custom Banners Have the Power to Convince Target Audience
Are you eager to inform the masses about your new launch? It is quite obvious that you would really - Quartz Infrared Heaters: What's Not To Like?
In case you haven't heard, quartz infrared heaters are the "hot" item this heating season. Although