Advertising, How to Affect Purchasing Decisions with an On-Premise Outdoor Sign

by HEATHER MILLER - Date: 2008-07-15 - Word Count: 222 Share This!

The bottom line is this... The more eyes that see your advertisment the more money you can potentially make. Im sure people are always driving and/or walking past your business. The only way that they will know you are there is if you have a sign outside telling them so. Here are 3 ways a on premise outdoor sign can affect purchasing decisions.

#1 - When potential customers are driving or walking past your business having the proper signage will help get you noticed. These potential customers may very well represent the percentage of business you need to become profitable.

#2 - You can literally change someones shopping habits with effective signage. Pricing and/or availability information can shift the choice of a consumer's purchases or prompt an impromptu stop. Signs are the ideal choice for consumers to find out purchase information.

#3 - The majority of all businesses depend on impulse buys to maintain profitability. Those most dependent on impulse stops include gasoline stations and quick-service-food sites. For a national franchise or chain, on-premise signage acts as a reinforcer and maximizes advertising effectiveness at a low cost.

There are many other advantages of an outdoor sign. Every business should have one. A sign is the most effective yet least expensive form of advertisement.

To find quality affordable indoor and outdoor signs please visit

Related Tags: business advertising, signage, outdoor signs

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