Email Marketing: What is Your List Really there For?
I just un-subscribed from a list that started out great with lots of good information, but soon the well ran dry and I was getting two sales letters a day. This brings up a debate. Most marketers will say that the list is there for the purpose of presenting offers and trying to make money from sales. Some marketers will assault their list while others subtly coax them into buying.
I prefer the second method because I personally would rather buy from someone who is honest and not a money hungry annoyance. Sure you may make some money with all of those sales letters, but the rest of your list is going to head for the hills. The most successful approach would be to regularly send a product reminder along with some helpful information. Make your subscribers know that your product is worth the money because your free information is of high quality. Be sure not to skimp on the quality of your free material because this is what your readers will be judging you with.
Use common sense when mailing your list offers. Think about what you would or would not want to see in your mailbox if you were a subscriber. Remember your list will come back and buy time and time again as long as it is still there.
Related Tags: email marketing, list building, web site traffic, free traffic, traffic building, traffic secrets
http://www.sonicoweb.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Using Testimonials In Your Email Marketing
We live in an environment filled with sales; a constant source and onslaught of hype. As a result, p - Building Your Email Marketing Lists
With thousands of new Internet surfers added daily, any smart marketer knows that tapping into this - Social Media Optimization And Email Marketing Strategies
f you are a savvy online email marketer, you need to include Social Medial Optimization (SMO) as a k - How Email Marketing Services Can Help Your Business
Effective Email Marketing Services Our Email Marketing software will provide you the complete detail - E-mail Marketing: Affordable On-line Marketing Technique
E-mail marketing is labeled as a killer way when it comes to effective inexpensive On-line marketing - Basic Features Of Bulk Email Marketing Service
Advertisements using banners, posters, etc. have now become the traditional form of marketing strate - Automatically Efficient
The strength of email marketing is in the return for little outlay. What this means is that addition - A Glossary Of Email Marketing Terms
Email marketing as a discipline comes with both its own specific technical terms as well as those it - How To Avoid Hiring Wrong Social Media Marketing Agency
I assume you know what is social media, and you are looking for a social media agency since you came - Effective Email Campaigns
Email campaigns need a very close link between designs and tracking data since the data will tell us
Most viewed articles in this category:
- Email Marketing - Why Do Open Rates Go Down Over Time?
How to Keep Your Open Rates HighThis is something that happens through a wide scope of actions, and - List Building - Why Do You Open Your Emails?
Think about this - if you open your email box and there are 100 emails from marketers, are you going - Ezine Software-Overview
Ezine's are very useful in getting you that all important traffic but not everybody knows how exactl - What's Your Company's Email Policy?
Well, there is, and if your company doesn't have one you are not only risking the professional image - Email Marketing: Seven Reasons To Love It
We're all aware of the negative side of email marketing, thanks to spam. However, the abundance of s - Email and Online Marketing Copywriting Secrets
Here’s what we’ve found works best. Use these tips properly and your results will - The danger of email marketing
Email is a good way to stay in touch with customers because when people come online, one of t - A beginners guide to ISP Inbox Delivery
We’ve discussed blacklisting, I wanted to spend some time looking at where the rubber hits the - The Thin Line Between Email Marketing And Spamming
A very fine line demarcates spamming and bona fide email marketing, and most of the time, either kno - 8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes wil
