We Haven't Used Those People Up Yet...
- Date: 2006-12-03 - Word Count: 429
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"The challenge of success in the network marketing world is not about 'how do I change the worldview of people who are biased against me?' it's 'how do I find the people who are biased for me?' because we haven't used those people up yet."
So said Seth Godin to John Fogg in an interview last December.
Let's divide people up into three groups:
1. Biased against network marketing (mlm – multilevel marketing)
2. Biased for network marketing
3. Open, no opinion about network marketing
Anyone who's been in the business more than a week knows the futility of changing the minds and worldview of people who are biased against it, and who think that only low rent people do it.
Of those biased for it, many are in the business, or inclined towards that sort of business – i.e. building up people networks. So they're ours to lose by the way we talk about, promote and practice the business. Many people quit because they do not want to be perceived as taking advantage of or harrassing others, the way some networkers do.
Then there are the undecideds. This the group includes many people who would at least buy a product or service from a NM member, provided the person doesn't drive them away with strong-armed tactics or by insisting on bringing up the business – you know, selling to their friends.
Undecided story.
Lulu, 5 years in the business but not yet very successful, talked to a Ms. Undecided last week about her product, which has helped her. Lulu told Ms. U her personal product story, and the Ms. U. said she'd like to see the product. They made a date for next week…
The next day, Ms U called Lulu and said, "Say I don't want to sell this, or have home parties, ok?" (She'd obviously told someone else about this.)
Lulu: OK. No problem.
Lulu excitedly told her upline about the upcoming appointment, and asked for any tips. The sponsor told her to 1) bring all the scientific data for the product, so she could explain it all and 2)be sure to tell her about the business.
She came to me for advice about what she should tell her potential customer now.
What would you tell her? And how should she deal with her sponsor who of course will be calling to find out what happened?
Use the comments below. Give your reasons, and how long you've been doing the business.
Think of how many millions of undecideds there are for us out there to drive away and turn into the biased against camp, or win over or at least keep undecided.
So said Seth Godin to John Fogg in an interview last December.
Let's divide people up into three groups:
1. Biased against network marketing (mlm – multilevel marketing)
2. Biased for network marketing
3. Open, no opinion about network marketing
Anyone who's been in the business more than a week knows the futility of changing the minds and worldview of people who are biased against it, and who think that only low rent people do it.
Of those biased for it, many are in the business, or inclined towards that sort of business – i.e. building up people networks. So they're ours to lose by the way we talk about, promote and practice the business. Many people quit because they do not want to be perceived as taking advantage of or harrassing others, the way some networkers do.
Then there are the undecideds. This the group includes many people who would at least buy a product or service from a NM member, provided the person doesn't drive them away with strong-armed tactics or by insisting on bringing up the business – you know, selling to their friends.
Undecided story.
Lulu, 5 years in the business but not yet very successful, talked to a Ms. Undecided last week about her product, which has helped her. Lulu told Ms. U her personal product story, and the Ms. U. said she'd like to see the product. They made a date for next week…
The next day, Ms U called Lulu and said, "Say I don't want to sell this, or have home parties, ok?" (She'd obviously told someone else about this.)
Lulu: OK. No problem.
Lulu excitedly told her upline about the upcoming appointment, and asked for any tips. The sponsor told her to 1) bring all the scientific data for the product, so she could explain it all and 2)be sure to tell her about the business.
She came to me for advice about what she should tell her potential customer now.
What would you tell her? And how should she deal with her sponsor who of course will be calling to find out what happened?
Use the comments below. Give your reasons, and how long you've been doing the business.
Think of how many millions of undecideds there are for us out there to drive away and turn into the biased against camp, or win over or at least keep undecided.
Related Tags: marketing, network marketing, kim klaver, klaver, direct marketing, sales training, motivation
Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com
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