Recipe for an Ezine - Ingredient #1: Start Smart- How to Name Your Ezine
- Date: 2007-04-18 - Word Count: 473
Share This!
There are at least eight key ingredients that go into writing, formatting and publishing an ezine, or electronic newsletter. The first one has to do with finding a clever yet clear and compelling title for your ezine.
Before you name your ezine, you must get clear about its purpose, the purpose of your business, and why you care. In our Quick-Start Ezine Guide, we suggest writing down two purpose statements:
1. What is your business purpose? (Sell more products, get clients, for example)
2. What is your "higher" purpose? (To provide the best products or services, to help others to achieve something, to make lives easier, etc.)
These two layers of purpose will connect your passion to the realism of making your business successful. By articulating your true values and your business goals you will discover more energy when it comes to writing your ezine.
This will help you find an appropriate name for your ezine. Ideally, like naming anything, your title should be clear, clever and compelling. However, never sacrifice clarity in order to be clever. You want readers to know what your ezine is about just by its name, if possible.
You also want your ezine's name to tie in with the name of your business, your website or your blog in some way. Of course, it can also depend on finding an available domain name. You will want to register a domain name for your ezine to protect it and so it does not get confused with another business.
One technique is to use the name of your business followed by Insights, or Updates, or even Ezine, News or Tips. Examples are Newsletter Nuggets, the ezine for Customized Newsletter Services, and Savvy eBiz Tips for The Blog Squad. Other useful words for naming an ezine are Perspectives, Opinions, and Notes.
Once you have a name and have registered the domain name, you may wish to have a newsletter banner or masthead created. Be sure to keep the colors and fonts you use for your website and blog for branding consistency. You only need this if you are going to publish an HTML or PDF newsletter (designed with images). Plain text newsletters do not have graphic images.
You also have the option of including a tag line after the title of your newsletter, a few words that clarifies the subject matter. Savvy eBiz Tips is "... smart ideas for using the Internet to get more clients and grow your biz." Newsletter Nuggets is "...tips and tricks for writing great ezines and blogs."
For more leading edge ezine tips go to www.coachezines.com . To learn more about how to create and publish great ezines, go to www.ezinepublishingsystem.com . Patsi Krakoff, Psy. D. is a retired psychologist with over 7 years experience marketing online. Denise Wakeman has been marketing online since 1996. Between them, they write on 10 blogs and publish two newsletters, including www.SavvyeBizTips.com .
Before you name your ezine, you must get clear about its purpose, the purpose of your business, and why you care. In our Quick-Start Ezine Guide, we suggest writing down two purpose statements:
1. What is your business purpose? (Sell more products, get clients, for example)
2. What is your "higher" purpose? (To provide the best products or services, to help others to achieve something, to make lives easier, etc.)
These two layers of purpose will connect your passion to the realism of making your business successful. By articulating your true values and your business goals you will discover more energy when it comes to writing your ezine.
This will help you find an appropriate name for your ezine. Ideally, like naming anything, your title should be clear, clever and compelling. However, never sacrifice clarity in order to be clever. You want readers to know what your ezine is about just by its name, if possible.
You also want your ezine's name to tie in with the name of your business, your website or your blog in some way. Of course, it can also depend on finding an available domain name. You will want to register a domain name for your ezine to protect it and so it does not get confused with another business.
One technique is to use the name of your business followed by Insights, or Updates, or even Ezine, News or Tips. Examples are Newsletter Nuggets, the ezine for Customized Newsletter Services, and Savvy eBiz Tips for The Blog Squad. Other useful words for naming an ezine are Perspectives, Opinions, and Notes.
Once you have a name and have registered the domain name, you may wish to have a newsletter banner or masthead created. Be sure to keep the colors and fonts you use for your website and blog for branding consistency. You only need this if you are going to publish an HTML or PDF newsletter (designed with images). Plain text newsletters do not have graphic images.
You also have the option of including a tag line after the title of your newsletter, a few words that clarifies the subject matter. Savvy eBiz Tips is "... smart ideas for using the Internet to get more clients and grow your biz." Newsletter Nuggets is "...tips and tricks for writing great ezines and blogs."
For more leading edge ezine tips go to www.coachezines.com . To learn more about how to create and publish great ezines, go to www.ezinepublishingsystem.com . Patsi Krakoff, Psy. D. is a retired psychologist with over 7 years experience marketing online. Denise Wakeman has been marketing online since 1996. Between them, they write on 10 blogs and publish two newsletters, including www.SavvyeBizTips.com .
Related Tags: writing, marketing, internet, web marketing, blog, online marketing, newsletter, publishing, ezines, ezine publishing, electronic newsletter, ebiz
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Dating Articles - 3 failureproof mind powerplay that will work on your ex; before your ex knows it,he/she will come r
You should make your ex realize that he made a big mistake breaking up with you by serving him the s - Family & Parenting, Can You Even Trust Your Own Family?
My brother Joachim is down from Chicago to defrost for about a week until he goes back to the - Website Promotion, What You MUST Understand About Your Web Numbers
Six years ago, when I first started selling online, I focused on doing what I did best: generati - Current Affairs, Dalai Lama Reiterated Non-Violence Stance To China
The red - robed monk officially expressed frustration at China's refusal to talk with the exiled - 7 Easy Ways to Ease Ezine Writer's Block?
If you publish an ezine regularly, inevitably there are times when you get stuck and can't qui - Cyclone Sidr hits Bangladesh
A cyclone killed 242 people and left much of southern Bangladesh cut off from the rest of the - Why Use Private Label Articles For Ezines
Putting together content for your Ezine or Newsletter would seem for many to be a long drawn o - Discover the Easy Way to Writing Articles that Get Results
I shouldn't be telling you this but writing articles are easy, once you know the formula. I gu - How to apply for your Newsletter Editor's License? By Michael Green
For many people Newsletter or Ezine creation is shrouded inabsolute mystery.How do I know?Well - Getting Your Newsletter Read How Great Newsletters Adapt To Perfectly Match Their Readers. By Michae
One exciting feature of newsletters - frequently overlookedby their editors - is the ability t
Most viewed articles in this category:
- It's time for a Change
It's Time for a Decision As a dependent corporate employee, you have absolutely no control over ho - Rewards then who publish your article
Information about article marketing and importantness of article to make traffic on your website - Should Freelance Writers Have a Minimum Wage?
With election season here, raising the minimum wage is a hot topic. This got me to thinking about fr - Recent Laws Affect Student Loan Consolidation
Recent Laws Affect Student Loan Consolidation Legislation recently passed is expected to turn the - 8 Reasons Why Ezines Are Here to Stay
It doesn't matter what technological advances and marketing tools are the new fad du jour. Ezines - CONTINUING EDUCATION HELPS MEETING THE PATIENTS' NEEDS
CONTINUING EDUCATION HELPS MEETING THE PATIENTS' NEEDS By Dr. Muhammad Imran Yousuf Lect - Real Businesses Send Spam, Too!
Unsolicited Commercial Email or Spam has grown at epidemic proportions. It is rapidly becoming the - Delphi Technique
The Delphi Technique By Dr. Muhammad Imran Yousuf Lecturer, Division of Continui - 5 Keys To A Successful Ezine
5 Keys To A Successful EzineBy Al MartinovicThere are 5 basic keys you need for your ezine to b - BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats. Part 2 of 2
Here is the last 5 alteratives to eBooks that will put moremoney in your pockets.6. Audio Inter