Swipe Traffic From Sites Ranked Above You With Your Meta Title
- Date: 2007-04-04 - Word Count: 553
Share This!
The general consensus is the site ranked first in search results will get more clicks then the site ranked second and so on. While this is generally true, there are ways to have readers gravitate to the second or third position. It all has to do with meta titles.
The internet has been around long enough now that certain sites are simply going to dominate the top rankings. For instance, your chances of jumping to number one in the search results for real estate are pretty slim unless you are willing to put in a good ten years or so of maximum effort.
In many niches, the sad fact is there is now one dominant site in the rankings, the one that has been around forever. Happily, the other sites in the top five are often less well established. This presents you with an opportunity to jump into the top five. In doing so, there is also another technique you can use to get readers to skip over the sites ranked above you and click through to your site.
Swiping traffic from the sites above you sounds like an unethical thing. To be blunt, I am not talking about doing anything to the other sites, using robots or whatever the latest, greatest scams are. Instead, I am talking about using your meta title to do the job. It is all in what you write.
The first step in writing a killer meta title is to take a look at what the other top five sites are doing. You will see one of two things. They will mostly have the exact keyword phrase you all want to be ranked under or they will have a collection of two and three word keyword phrases. You can make your site more attractive by differing from either of these approaches.
If the other sites in the top five are using the single keyword phrase as a meta title, you should do the same with one addition. Think about the unique selling position of your site. What is your hook? What element of it can you add to your meta title to make it stand out. Do you offer a free trial? Then put it in the meta title. Rush delivery? Put it in. You are trying to stand out from the heard by offering something to the viewer that the others are not.
In many cases, the top five ranked sites will have a meta title that consists of thirteen or so keyword phrase. The title doesn't really convey any message. It is just designed to get the site ranked under a variety of keyword phrase. By taking this approach, the site fails to convey any selling position to viewers, unique or otherwise. In such a situation, a good strategy is to use the sole keyword phrase you are focusing on. If the keyword phrase is "real estate listings", then that should be your meta title. Again, it makes you stand out and increases the potential of people picking your listing out of the heard and clicking through.
Tweaking your meta title can seriously improve the number of visitors your ranking produces. That being said, make sure it is not misleading. Whatever you put in your title had better appear on the page that the viewer clicks through to.
The internet has been around long enough now that certain sites are simply going to dominate the top rankings. For instance, your chances of jumping to number one in the search results for real estate are pretty slim unless you are willing to put in a good ten years or so of maximum effort.
In many niches, the sad fact is there is now one dominant site in the rankings, the one that has been around forever. Happily, the other sites in the top five are often less well established. This presents you with an opportunity to jump into the top five. In doing so, there is also another technique you can use to get readers to skip over the sites ranked above you and click through to your site.
Swiping traffic from the sites above you sounds like an unethical thing. To be blunt, I am not talking about doing anything to the other sites, using robots or whatever the latest, greatest scams are. Instead, I am talking about using your meta title to do the job. It is all in what you write.
The first step in writing a killer meta title is to take a look at what the other top five sites are doing. You will see one of two things. They will mostly have the exact keyword phrase you all want to be ranked under or they will have a collection of two and three word keyword phrases. You can make your site more attractive by differing from either of these approaches.
If the other sites in the top five are using the single keyword phrase as a meta title, you should do the same with one addition. Think about the unique selling position of your site. What is your hook? What element of it can you add to your meta title to make it stand out. Do you offer a free trial? Then put it in the meta title. Rush delivery? Put it in. You are trying to stand out from the heard by offering something to the viewer that the others are not.
In many cases, the top five ranked sites will have a meta title that consists of thirteen or so keyword phrase. The title doesn't really convey any message. It is just designed to get the site ranked under a variety of keyword phrase. By taking this approach, the site fails to convey any selling position to viewers, unique or otherwise. In such a situation, a good strategy is to use the sole keyword phrase you are focusing on. If the keyword phrase is "real estate listings", then that should be your meta title. Again, it makes you stand out and increases the potential of people picking your listing out of the heard and clicking through.
Tweaking your meta title can seriously improve the number of visitors your ranking produces. That being said, make sure it is not misleading. Whatever you put in your title had better appear on the page that the viewer clicks through to.
Related Tags: seo, keyword, search engine optimization, tags, title, optimize, phrase, meta, unique selling position
Tip: Evaluate SEO companies by looking for SEO testimonials from their clients. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Genuine Ways To Promote A Website
Internet is overloaded with millions of websites on different topics and subjects, here being notice - Simple Ways To Promote Your Website
Website promotion is the conjunctive outcome of Business, Customers and Internet. The best web promo - Seopressor Review Wordpress Plugin
Yes, a different SEO tool that can do everything including washing your old dirty laundry and bring - Japanese Seo - Break Into The Lucrative Japanese Market
Are you looking to drive traffic to your website? Do you want to successfully cater to the Japanese - Search Engine Optimization: Constantly Changing
There are plenty of cheaters out there who find ways around just about everything Google sets up and - Local Seo - What It Is & How To Use It Successfully In Your Search Strategy
Local SEO. Do you really know what it is? It's a term you often hear thrown around at parties by guy - Overview Of Pay Per Click
Pay per Clicking (PPC) advertising is a form of online marketing that drives targeted leads to your - Use Blog Commenting Service For High Traffic
You must be visiting to internet in your day to day life, and must be coming across different types - Professional Link Building Services Improving Search Engine Ranking
If you have collected all the needed facts about link building and its services then definitely you' - Link Baiting And Link Building Techniques
Search engine optimization is a very vast field, it contains many terminologies and techniques. Link
Most viewed articles in this category:
- Google Adsense Best Ads Placement
There are lots of stratigies, and ways of thinking, and I guess all of them has been tried at some p - Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensur - Social Media Optimization Gives you Online Business That Extra Boost
Social media optimization is nothing but the various methods that are utilized for making a site eas - Google PageRank Update Analysis
For those of you not yet aware, Google is currently updating the PageRank they are displaying in the - Common Search Engine Optimization Misktakes and Solutions
7 Search Engine Optimization Mistakes and SolutionsTo many websites, webmasters discover that major - Search Engines Secrets - Easy To Follow
1) Before you start, you must find the right keywords. If you optimize your WebPages for the wrong k - Keywords and Keyword Density
One of the best ways to insure that your site is being properly designed is to insure that keyword d - How you Can Make Money With Google Adsense
Google adsense is an advertising program that can help you earn lots of money from advertising, if u - The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Ent - SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of the