Daimlerchrysler Selling Chrysler Ag at a Bargain Price
Investors that are planning to purchase Chrysler are advised to become a marketing savvy and to prepare $7 billion as payment. It is true that the Chrysler deal looks better on paper due to the bargain that the buyer is getting.
The price tag of the Chrysler Group range from $5 billion to $7 billion which is rather far from the $36 billion valuation of the original merger---and just like what most analysts observed with the present price that DCX is selling Chrysler it is more of trying to pay its buyer so that it can once and for all get rid of its loss-making American arm without considering making a profit.
The new owner would also have to market its way out of one of the great automaker inventory gluts of all time comprising of surplus of steel that pushed Chrysler to the brink last year. Plus there are also other issues that new buyer would have to deal with like branding and positioning issues.
Chrysler---American arm of Daimler and manufacturer of top-of-the-line Jeep rims --- has not been able to clearly define and differentiate its brand trio something that experts question at last week's New York Auto Show. They said that Chrysler has failed to do this. Vic Doolan, non-executive chairman of consultant Courland Automotive Practice said that the carmaker was overlapping Dodge, Chrysler, and Jeep models that instead of them competing with other brands ended up competing with each other instead. Doolan also recommends for the automaker to build its global presence to reach fats-growing emerging markets such as China.
John Morel, director-product and market planning at American Suzuki Motors Corp. has also given Chrysler some advice. He said that before spending a great deal on marketing Chrysler needs to differentiate its brands since the company has too many similar products such as Dodge Durango and Chrysler Aspen.
Mr. Morel has observed that Chrysler has stretched its Jeep brand too far saying that the Commander is already hurting the sales of the Grand Cherokee while the Jeep Compass is competing with the Dodge Caliber which is not good.
Auto consultant Gordon Wangers has also given his own observation saying that Jeep's crown jewel, the Grand Cherokee is being ignored by Chrysler. He also pointed out that the Dodge Ram needs also to be redone so it can effectively compete again as a key player in the full-size-pickup segment. The last time that the model has gotten a makeover was in the year 2001. And at present it is considered to be the oldest in Detroit.
Last week at DaimlerChrysler's annual meeting, Chairman Dieter Zetsche has confirmed the company's worst-kept secret: the automaker is in discussion with undisclosed parties to sell Chrysler.
From the time that Chairman Zetsche has announced that Chrysler is for sale reports on its possible buyers have been flooding the net and just recently the number of contenders have lowered down to two New York financial outfits namely the Blackstone Group and the private-equity firm Cerberus Capital Management, and the Canadian auto supplier Magna International Corporation. And just last week Kirk Kerkorian has also offered a $4.5 billion bid for Chrysler.
Related Tags: auto parts, jeep parts, parts jeep, jeep auto parts, jeep, rims, jeep part, jeep auto part, auto parts jeep, auto part jeep, part jeep, jeep rims, rims jeep, daimlerchrysler, chrysler ag
Lisa Ziegler is a 29-year old native of Waldport, Oregon and is currently working as a senior research analyst in a top Automotive Research Consultancy firm.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Improve the Value of Your Truck With a Truck Bed Cover
If you are a truck owner and are looking for a way to increase the value and also protect your inves - An Overview of Emergency Road Services
Anyone that owns a vehicle definitely understands that there are truly countless facets of driving a - Buying From Car and Truck Auctions in Canada
Buying a vehicle from an auction can be a good way to pick up a bargain as long as you know what you - 2011 Green Car Of The Year- Who's In It To Win It!
The Green Car of the Year award is a program designed by Green Car Jouranl to recognize and honor ve - Honda's 2010 Odyssey is Efficient, Practical and Convenient
If you are looking for a minivan that has a seating capacity of up to eight persons and handles almo - Greener Trucks For Delivery Work
Green' is a word you'll hear a lot when it comes to transportation, from bicycles to buses - but you - The Courier and Haute Couture
Some jobs just ooze opportunity to flaunt yourself and show off your latest togs but sadly that's ra - All-New 2011 Toyota Camry
The Toyota Camry has been a continuous leader for years in the family midsize sedan class by being a - The Various Benefits Of Summer Tires
As you probably know , different tires are optimized for different conditions. Not only that, someth - A Couple of Tips on Buying a Used Cars in Toronto
If your old car has finally kicked the bucket and you need to get yourself a new mode of transport t
Most viewed articles in this category:
- How to Remove Window Tint
Applying tinting film to car or household windows may be fun, but removing it can be tricky if yo - Transporting Your Car
If you are relocating to another state or another country for employment or family reasons, you may - Choosing The Right Sticker For The Motorcycle Helmet
When people decide to buy a motorcycle, the dealer will usually throw in a helmet. This is because s - Suzuki's 2007 Xl7, “wave” Grand Vitara Debuts at the 2007 Scias
In the news: American Suzuki Motor Corporation has presented its array of cars and SUVs at the 2007 - Nissan Skyline GTR: A Racer That Is Affordable
If you've ever eyed a Porsche 911 or a Ferrari Testarossa, but thought the price was too steep, the - How To Buy Cheap Cars
There are a number of seized car auctions held in various places every month or at least quarterly. - Federal Agencies Expands Hybrid Fleet
Three federal agencies in Kansas recently added hybrid vehicles to their fleet. The hybrid vehicles - New Cars, New Gadgets Presented at the 2007 Naias
The 2007 North American International Auto Show has become an event of glamour, fashion and technolo - Aura Green Line Added to 3 Federal Fleets in Kansas
Three Kansas City area federal agencies added Monday the new 2007 Saturn Aura Green Line hybrid vehi - Top Vehicles by Autoweek Editors Honored at 2007 Naias
Everybody has favorites. Bill may like Ford cars. Susan may be attracted much by the power of pi