What You Say is Just as Important as How You Say it
The two most important aspects in making a booklet are the things that you have to say and the manner in which you say or convey them. This actually seems kind of obvious, right? As such, if this would actually be the case, I would not have to see so many booklets that fail miserably to achieve a certain level of success in these aspects.
The problem stems from people looking at only one side of the matter. They will take a very strong topic for their booklet printing, and figure that the topic alone will be enough to ensure success. Therefore, they spend all of their time making sure that the topic remains strong, but they fail to present such topic in a manner that will keep target audience or readers' attention. They ramble on or do not have a clear writing style in explaining certain points of a topic.
On the other hand, there are booklets that are very well crafted and creatively designed, but the topics in them are completely meaningless and irrelevant. It cannot teach me anything new and it does not have much of anything to say. It is nothing in a slick package.
Many have a habit of viewing booklet printing as a separate entity from most other forms of marketing. The rule of thumb for marketing is always that you first have to get a person to look at it. Why print postcards if no one is going to bother to see what they have to say? The same can be said for all marketing. You need to have a strong visual or presentation of some kind or else people are not going to bother with them period, and you have just wasted your money.
However, this logic is not applied to booklets as often, because booklets are different from other advertisements in a number of key ways. The first is the information that they are giving. Booklets are meant to hand people a lot more details than other types of advertising.
The second is that booklets are often used to advertise to other businesses, or are placed in a situation where people are naturally going to have more interest in reading them. You hand them out after giving a speech or hosting an event, so people will by default have more interest in them.
Yes, this is true that if handled correctly people will have more interest in initially looking at your booklet, but unlike other ads, a booklet needs to hold their attention for longer. It might take as long as twenty or thirty minutes at least to read through a booklet, meaning the booklet have to hold their attention for that entire time.
This is why a booklet has to be both informative and interesting to read. Odds are good that no matter how interested a person was from the beginning if the booklet is boring they will never reach the end of it, and what good is the booklet if no one bothers to finish with it?
Related Tags: booklet printing, booklet
Kaye Z. Marks is an avid writer and follower of the developments in booklet printing industry and its benefits for small to medium-scale businesses.
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