When Competing Theories Conflict in Online Article Marketing


by Lance Winslow - Date: 2007-01-18 - Word Count: 292 Share This!

Online Article Marketing is really taking off and now that it is growing so much many are analyzing why it works so well, what makes it tick and how to make it work for you. Of course with all the folks out there claiming to be know-it-alls, there seems to be some conflicting theories brewing about the online article marketing endeavor.

Some experts say to write articles, but with only enough information to hook the reader into clicking onto the website. You see article marketing allows the article author to put a byline at the bottom of the article and thus the reader can click onto it and go to their website if interested or if they want to learn more. Make sense and it really works very well too. This is why some article author experts say to write just enough to get the reader's interests.

Others who claim to be more ethical and taking the moral high-ground state that too short of an article and you end up cheating the reader. Teasing them instead of delivering information. Most old time marketers consider the online article marketing venue akin to writing trade journal articles to get new customers and they are never so short that they do not complete the topic. These experts say; therefore you should write longer articles.

But if what you have to sell is so awesome then it should not matter how short or long the article is, because the reader will be happy merely to discover your website, so they can buy something say the neutral parties in this debate? The fact is that each article author or article marketer must decide for themselves what is best for their marketing endeavors. Perhaps you might think on this in 2007.


Related Tags: author, long, conflict, short, competing theories, online article marketing

Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.

Your Article Search Directory : Find in Articles

© The article above is copyrighted by it's author. You're allowed to distribute this work according to the Creative Commons Attribution-NoDerivs license.
 

Recent articles in this category:



Most viewed articles in this category: