Presentation Skills for Trade Shows

by Zhang Xiao Hong - Date: 2007-01-26 - Word Count: 478 Share This!

First of all consider the content and approach of your display and presentation and practice on your co-workers, friends or even your family, ask them to evaluate your performance, remember practice makes perfect. It is also a good idea to visit the exhibition room of the presentation before the event takes place, also you should test out any equipment you are going to use and get very familiar with it.

Visuals and Sounds

Use graphics, movies, cartoon drawings, charts and visual aids, you can also use sounds and text to demonstrate further. Computer software programs like Power Point are very impressive and can give a professional edge to your presentation, but be sure you have a thorough understanding of the software as well as the hardware you are using otherwise you could be heading for disaster.

The approach you need to take for your presentation.

Be confident and relaxed but above all be yourself. Use your own natural gesticulations or vocal intonation to your benefit. It is very difficult to transform the manner in which you are accustomed. A presentation is far more effective when one actually puts ones one energy full force into them. likewise, never attempt to be anyone else or duplicate another presenter's technique.

Dealing with nerves and anxiety for your presentation

Being a little nervous is not a bad thing; in fact a small amount of nervousness can be a good for your presentation. As the event is about to start some people might feel the urge to do one of two things,

1. Make a dash for the nearest exit or
2. Stand full Force and rush the whole presentation.

If you do get such feelings then simply take a couple of deep breathes, breathing in through your nose and slowly out of your mouth and just let all of your nervous energy channel into your performance and out to your listeners.

It is natural to feel nervouse at the beginning but go slowly and don't strive for perfection, walk a little back and fore or hold onto the display stand, whatever, just take is slowly, bear in mind that your audience will need time to digest what you are saying and to turn it around in their heads, so there really is no need for you to rush.

Talk to your audience like they are your friends

Your work as a presenter is to converse and to arouse your listeners so that they are eager to get all the info you have. Have a discussion with your audience. They might not in reality talk back, but let them sense that you are testing, consulting and questioning them, they will then remain alert and conscientious.

And Finally

Everyone has to start somewhere and if you follow your own instincts and take the advice offered to you here then in no time at all, trade show demonstrations and Presentations will become second nature to you.

Related Tags: marketing, business, trade, exhibitions, presentations, demonstrations, trade shows, displays, fairs

Zhang Xiao Hong is a well respected authority on trade show promotions. Visit our website at For lots more advice. For trade show display boards and equipment visit us at

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