How to Build Successful Strategic Alliances
Here are the ten (10) suggested actions to take to build successful strategic alliances.
1. Develop a focused winning strategy for the alliance that comes from the distinctive competencies and competitive advantages of the partners in he selected target market(s).
2. Develop clearly defined objectives for the alliance to ensure there will not be a goal divergence or conflict between alliance partners.
3. Recruit and select a strategic partner based upon your focused winning strategy, your goals & objectives and your values system.
4. Develop an effective structure with a clear purpose to govern and manage the alliance.
5. Develop core competencies in collaboration and look for people who already have a proven ability to work in a collaborative environment.
6. Prepare to proactively manage the company cultural challenges that may arise between the alliance partners.
7. Respect and protect the brand of each partner.
8. Determine and align decision rights to define what decisions are important to the alliance, which partner should make them and how the decisions will be made and monitored.
9. Develop core competencies in change management to most effectively participate in a flexible, adaptable strategic alliance.
10. Develop and agree upon an exit strategy for the alliance. It Is important to have agreement in advance on how the alliance will be concluded if and when it may fail and/or when it has fulfilled its mission and achieved its goals and objectives.
Related Tags: strategic marketing, strategic planning, strategic, strategic thinking, strategic alliances
If you are interested in learning more about building successful strategic alliances with your company or organization and how they can specifically benefit your company or organization, please contact Glenn Ebersole through his website at http://www.businesscoach4u.com or email Glenn at jgecoach@aol.com
"How to Build Successful Strategic Alliances" By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Business Coach" and has published more than 225 articles on business.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Strategic Planning Begins With a Mission Statement and a Vision Statement
A sure-fire way to start the success of your business strategic planning process is to identify th - Your Mission Statement and Vision Statement - Getting Your Message Out There
Congratulations. You have created your business mission and vision statements. They are clear, defi - Offshore Company Incorporation
An offshore corporation is the one which is incorporated in an overseas country in order to reap t - Risk Assessment and Management
Entrepreneurship is defined as set of different activities that consist the business development. - Making Money in an Economic Downturn
If you're a savvy business person, you understand that an economic downturn is precisely the time y - The Best Promotional Giveaways for Trade Shows: the Three C's
Participating in a trade show is an excellent way to give your business a high degree of exposure. - Writing a Business Plan
When it comes to writing a business plan you need to remember that it should focus on four separate - How to Register a Trademark - Employing the Services of a Trademark or Patent Lawyer
Innovations come up everyday and people are always bent on discovering something new and making it - How to Create the Perfect Survey
 DOPreserve anonymity. If the employees identities are tied to their responses, they may - Tired of That Tired Old Brochure?
"Brochures are one of the cornerstones of effective advertising, but not all brochures are equally
Most viewed articles in this category:
- How to Use Radionics to Help You Make the Right Business Decision
Remember what it was like to be in school? It may not have seemed like it at the time, but things w - Strategic Planning Before Grant Writing
People sign up for my grant writing workshops to learn to write grant proposals. I often find they h - The Balanced Scorecard
The Divide between Strategy Formulation & Strategy Execution The vast majority of the world's busin - Why Business Incentives Work
In 2005 General Motors launched a consumer incentive program after a few years of sluggish sales. Fr - Business Sellers - Beware of the C Corp Asset Sale
We recently completed a Merger and Acquisition engagement to sell our client to a large publicly tra - Helpful Hints to Implementing a Differentiation Strategy
I frequently get asked "how can I differentiate my product or service when there are a lot of compet - Change Happens - Anticipate It - Embrace It
Like everyone else, I have received countless emails with long lists extolling nostalgic virtues fro - Definite Goals And The Burning Ambition To Achieve Them: How To Be A Winner
Did you know that the vast majority of truly successful people in the world have clearly stated goal - Is Succession Planning in Your Future?
Until recently, many CEOs and companies in general had not thought much about succession planning. B - Strategic Alliances, Collaborating Through a New Window
Strategic alliances are commonplace today among organizations both large and small. The advantages a