Drive Traffic to Your Site or Fall From a Great HEIGHT?


by Stephen Pavis - Date: 2007-04-26 - Word Count: 480 Share This!

If you ask a business adviser about the best place to set up a cafe, you,d most likely be advised to buy or lease a commercial property within a busy mall or at a busy intersection. Why? It,s the foot traffic; you want many people passing or walking by your establishment. The more people who pass by, the more people will come in to try your service.

It,s not so different in the internet. If you have a virtual establishment online, then you,d better drive traffic to your site. You may make the best calligraphy work online, but if people cannot see your work to judge its merit you would be unlikely to get any customers; and people would not see your work if they cannot even find your website in the complex and gigantic labyrinth of the net. You simply cannot sell to people who are not around to appreciate what you have to offer.

The following are some of the means for driving traffic to a website.

Search Engine Optimization (S E O) People commonly use a search engine to find whatever information, product or service that they need online. These search engines keep an extensive database of websites that their spiders (or crawlers) find in the net. These sites are indexed for words (people call these keywords) and when a particular keyword is entered by a search engine user, a list containing the sites that are relevant to this keyword will be generated. People are much more likely to visit the most relevant sites, the top ten results.

To drive traffic to your website, therefore, you must make sure that your website is part of the search engines, database and that it has been properly optimized so that it can be deemed relevant to the keywords that your potential customers are likely going to use to find a company like yours.

Pay-per-Click Advertising S E O could be very tedious and it could take a very long time before its effects can be felt. To get more search engine traffic without waiting as long for results, you can try pay-per-click (P P C) advertising with search engines.

With P P C, you can associate your ad with a keyword or keywords which you have bid for, and when these keywords have been searched, your P P C ad will appear at the right of the top search engine results. Your P P C ads will give your website instant exposure and this will drive traffic to your site.

Viral Marketing Viral marketing is the equivalent of advertising by referral; that is, you should post content that would make people want to pass it on to others and inspire them to click on your link and thereby drive traffic to your site. One way of doing this is by posting ,viral, video content (videos that people can,t resist forwarding to their friends) at You Tube.


Related Tags: internet marketing, marketing plans, marketing information, marketing waht, drive traffic to your site

Did you know 90% of driving FREE traffic to your website is created by 3 major factors? Find out exactly what they are and how easily it is to solve them here Marketing
In the last year Steve's companies have generated over 1.5 million dollars worth of business using different strategies one of them been internet marketing online at Online Marketing Steve is a leading expert with 25 years experience in the business sector has offices in both the United States and the UK. The most solid advice you will ever hear is "find an easy market" with little competition and research your keywords correctly, research is the key

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