Secrets Of Mlm Online Success-how A Squeeze Page Gives You A Powerful Follow-up Presence
- Date: 2007-07-21 - Word Count: 445
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There are two ways to approach Online Recruiting.
Either you send your prospects directly to your company's website to view a presentation or you build your own Squeeze Page and allow your visitors to opt-in to your list from there.
Each way has its own merits:
If you send them directly to a presentation site your prospects get to immediately review your marketing material and make a decision…so you get recruits faster…maybe?
I have done it this way and here's the outcome…you will be lucky to get 50 of them to "double opt-in" at an autoresponder site like AWeber or GetResponse . They forget who you are. You lose the rest!
So you get a few fast recruits but you lose the rest of your list. You need a way to keep in touch until the time is right for them to join your business.
It has happened to me and it's frustrating to lose hundreds of prospects!
Here's the thing: Research suggests it will take an average of 7 email contacts for a recipient to click on one of your emails…and often lots more.
Remember that everyone who arrives at your site is looking for a way to resolve a problem in their life. Maybe it's money, maybe it's freedom, maybe they hate their job or maybe they have a sick family member and need to work from home. We never know up-front.
But if we can find a way to keep in touch and continue to provide them with helpful information…when the time is right they might just choose you as the person they trust to work with. It happens all the time.
To my mind sending them to a Squeeze Page is the long term approach that will yield far superior returns over time. You just need to be a little patient for a while.
If you build your own Squeeze Page and allow your visitors to opt-in to your list from there you will have a list that is your very own.
If you treat them well you can email them over and over. Send them valuable "how-to" content on your niche and always include a resource box at the bottom with a link to your opportunity presentation.
The Number 1 reason for people quitting MLM is that the money takes too long to show up.
If you want to stay in the game long term you'll want to be making some sideline money early on to fund your marketing programs.
If you have your own list you'll be able to show your prospects how to do this and if you write your own manual you'll be able to offer it for sale to your list and create your own stream of income to fund your marketing.
Either you send your prospects directly to your company's website to view a presentation or you build your own Squeeze Page and allow your visitors to opt-in to your list from there.
Each way has its own merits:
If you send them directly to a presentation site your prospects get to immediately review your marketing material and make a decision…so you get recruits faster…maybe?
I have done it this way and here's the outcome…you will be lucky to get 50 of them to "double opt-in" at an autoresponder site like AWeber or GetResponse . They forget who you are. You lose the rest!
So you get a few fast recruits but you lose the rest of your list. You need a way to keep in touch until the time is right for them to join your business.
It has happened to me and it's frustrating to lose hundreds of prospects!
Here's the thing: Research suggests it will take an average of 7 email contacts for a recipient to click on one of your emails…and often lots more.
Remember that everyone who arrives at your site is looking for a way to resolve a problem in their life. Maybe it's money, maybe it's freedom, maybe they hate their job or maybe they have a sick family member and need to work from home. We never know up-front.
But if we can find a way to keep in touch and continue to provide them with helpful information…when the time is right they might just choose you as the person they trust to work with. It happens all the time.
To my mind sending them to a Squeeze Page is the long term approach that will yield far superior returns over time. You just need to be a little patient for a while.
If you build your own Squeeze Page and allow your visitors to opt-in to your list from there you will have a list that is your very own.
If you treat them well you can email them over and over. Send them valuable "how-to" content on your niche and always include a resource box at the bottom with a link to your opportunity presentation.
The Number 1 reason for people quitting MLM is that the money takes too long to show up.
If you want to stay in the game long term you'll want to be making some sideline money early on to fund your marketing programs.
If you have your own list you'll be able to show your prospects how to do this and if you write your own manual you'll be able to offer it for sale to your list and create your own stream of income to fund your marketing.
Related Tags: mlm, emails, online promotion, recruitment, follow up, squeeze page
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