Article Marketing: Make the Connection With What Your Reader Needs


by Rob Metras - Date: 2008-10-15 - Word Count: 442 Share This!

When you write articles about something that you know inside and out, it will show that you are intelligent and people will want to pay attention more to what you are saying. This will also have potential customers more willing to buy something since they think an expert is the creator.

Articles used for marketing need to be able to connect with the reader. They articles need to be well written and describe the product well so that the reader feels it is a truthful story and informative story. Leave the door open at the end for the reader to have the opportunity to contact you for more information.

Keep in mind that advertising also takes place in the real world, not just online. Since your most in depth advertising will be online, simply refer everyone to the website or location of an online article rather than shoving it down there throats when they really do not have the time.

One way to connect with the readers is to tell them what they want to know. Be direct and act conspicuous. Just give them the details that will give the best knowledge for their decision. For instance, if you sell solar equipment, then you should give them precise estimates as to how much it will cost and how much it will save in the long run.

Once you have made up an advertising campaign with the use of online articles, you will need to attract as much traffic as possible. An easy way to do this is to use keywords that related directly to your business. This way, when people use popular search engines, your products and articles will come up on their search results.

A search engine optimization (SEO) service is another beneficial tactic for gaining traffic to your website. This will allow others to find your website quicker and easier. Using a series of links between yours and other websites will also draw in traffic from the other websites.

It can be easy to get distracted in the online world. So it is essential that you clearly state the purpose of your articles and products so that you stay within a common theme or niche. If you stray way from the theme you are following, then it will be extremely difficult to attract the customers that you are really trying to attract.

So, remember the basics of the internet article marketing process. Work in an area that you know well, allow your products to be found easily through a network of articles and links, stay within your niche, and consider using outside services such as SEO to improve your visibility.


Related Tags: internet marketing, make money online, article writing, article marketing, expert status, herring, mize


I would like to know what questions you have about article marketing. I invite you to visit Articles Get Results.com. Let me know your questions , and I will answer them and I email you a link for your free mp3 on Article Marketing Secrets which you can listen to at your leisure. I did this interview with Craig Beckta of the Secret Affiliate Code2 and I hope it helps you with your internet marketing success.

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