Better Products Make Better Sales?
The first person you need to convince that your product is different and unique is yourself, the owner. Products do not make themselves unique, salespeople do. Those retailers blinded by the idea that customers buy products because they believe in their unique quality all on their own are seriously mistaken. The reality of product image is that customers are attracted because the seller believes in the unique quality of their products. It all depends on the seller and their ability to differentiate their product.
There are so many areas in retail sales that can be different from other competitors. The way you and your sales team handle customers is sure to make a difference. Consider how you make appointments and how you confirm them. Are there any ways to make this easier or organized? Think about how you begin and end sales calls and how you ask sales questions. Do you and your sales staff do anything to set you apart from the rest? It is time to get creative and operate in a way that makes you completely unique. Possibly the most important thing to consider is how you present your products. Do customers believe your sales personnel that this product is truly unique? The only way for this to happen is to truly create this belief among salespeople. Customers will believe it if you believe it. However, the physical presentation of the product is also of very great importance. Retail store display fixtures such as mannequins, gridwall displays, slatwall accessories, clothing hangers, and showcases can make all the difference when designing the presentation of your products. Think of ways you can use store fixtures in different ways such as colors or positions. There needs to be something different about your sales floor.
Differentiating your products through unique customer service and product image is proven to create sales. Consider the iPod from Apple. There are thousands of mp3 players on the market that sell for fractions of the cost of iPods, but the iPod is unique. Why?? Because apple says so. Customers need to believe they are getting something different from your retail store, and if they do, they will pay more for it. Don't let prices sell your products, let people sell your products, because when price is involved in sales, it always goes down. Customers will gladly pay more if they know they are getting more, so be different and show customers why they should buy from you.
Related Tags: accessories, display, retail, store, fixtures, gridwalls, slatwalls, mannequin
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online provider of gridwall displays and many other retail store displays. For more information, please visit http://www.slstoredisplays.comYour Article Search Directory : Find in Articles
Recent articles in this category:
- Tips To Better Prepare Yourself For The House Buying Process
Everybody who has been through the process of buying a home will attest that it can turn into a very
- Gain Qualified Prospects With The Cash Cow Sales Funnel
I've had the privilege to work with hundreds of sales and business people all working hard to make m
- How To Write A Good Telemarketing Sales Script
By defining your specific selling process you will be able to apply a system that works over and ove
- The Popularity Of Antique Cabinets Over The Years
Ever since collectors have been hoarding pieces of value and interest, antique cabinets have been ar
- Guide In Selecting Clothes Hangers
One of the least respected areas in your home is your wardrobe. Most of the time it is stuffed with
- Does Mattress Manufacturer In China Reliable?
The time we spend on bed is almost 1/3 of our whole life! So it's very important for everybody to se
- What Makes A Good Salesperson
This fact is not hidden nor is this thesis cutting edge. There are a lot of personality and professi
- Proper Preparation Prevents Poor Performance: Tips & Tools To Increase Productivity
Prior proper planning prevents poor performance. It may be a tongue twister, but it's important to r
- Attractive Votive Candles
Impeccable range of candles and lanterns enhance home interiors. Simple yet elegant in design and fi
- Sales Articles - Do You Want To Find Building Maintenance Supplies In Your Area?
Building maintenance supplies are among key factors to protect buildings against excessive depreciat
Most viewed articles in this category:
- Cold Calling - A Surprising Way To Gain Insider Information
If you knocked on all the doors in your neighborhood, you'd learn a lot about the people who live ar
- How To Touch More Clients For Referrals
Interested in more referrals? Want to guarantee success in any referral marketing program? Here is a
- How to Embrace and Thrive in Today's Buyer's Market
As fun as the last few years were to be in a piping hot real estate market, it's now time to accept
- The Power of One
One is a very tiny number. However, it can have a tremendous impact on your revenues. Here are some
- Sell Your Customer What They Need
When it comes to selling your products it is important to ask your potential customers probing quest
- Profiting With Private Label Rights
There are three basic rights you should know about when it comes to resale rights marketing. T
- The Lazy Way to Increase Your Sales Immediately... without spending a penny!
Let’s start at the beginning… First up, how do you define an affiliate program, or affi
- Your Sales Self-Image
All sales success is the result of a foundation grounded in right attitudes and positive self-esteem
- Sales And Marketing - Let Others Do The Work
There are many different ways in which businesses of today approach potential prospects and customer
- The Financial Influencer
In my last article, I talked about the four influencers you have to deal with in a B2B sale. The fou