Ranking well in search engine should be the primary concern of any webmaster that is serious about having a pronounced presence on the internet. Apart from putting your self in the shoes of your customers while writing your sales copy, it pays to write for the search engines too. The kind of relevant traffic you would get when you took proper care of SEO in your write ups and the process of having your site or blog well optimized dwarfs whatever rigors associated with getting such traffic. It is worth your effort and time.

It is easier to do an on-page optimization that going for html optimization. The first place you would give attention should be your landing page and you can take it up from there. Research two or three keywords are currently being used by people in your niche. This is called niche search terms and they would save you a lot of time while bringing you traffic that are relevant to your blog. There are some simple keyword research tools on the internet such as Google's free keyword research tool to discover the keywords you would be targeting on your pages. Try to also include as much targeted keyword phrases as possible on your pages. For example, you can include "best places for holidays" instead of "holiday places" or "holiday destinations".

I should remind you here that it is always best for you to target keywords and keyword phrases that are popular in your niche but not as popular as getting over 400,000 searches. The reasons is that the keywords/phrase in that range would definitely attract the interests of the big players in your niche and it will be more difficult for your site to breakthrough such tough competition. Just settle for keywords that are below 30,000 searches or even less. This has proved to be more effective in bringing targeted traffic without spilling any blood.

After settling for three or more popular but less competitive keywords or phrases in your niche, the next thing is to sprinkle these keywords in your sales page but make sure the words fit in to your writing and makes interesting readings. If you had created your site using [What You See Is What You Get] WYSIWYG html editor, make sure that atleast one of your main keywords are properly used in the heading of your site. And simply click 'heeding 1' in the formatting tab in your html editor. If you have more than one page, continue this process with different targeted keywords but instead of clicking 'heading 1', you then click 'heading 2' and so on.

The other very useful but mostly ignore search engine tip is to always use your keywords in the title of your website or blog. You would agree with me that lots of sites and blog online have the word 'Home' as the title. Use 'Best Holidays Destinations' for example instead of just 'home' to increase your SEO ranking.