More Desperate for Customers


by Sean Caruthers - Date: 2007-01-26 - Word Count: 416 Share This!

Why are you in business? Or better yet, why are you offering a service or product? There is only one answer to this question. You are in business to make money. There are a lot of other good reasons but this is the main one.

When you run a business you have two main duties. The first duty is to market i.e. get customers. Your second duty is to offer your service or product. Most people have no problem offering their service or product. The problem is marketing.

What is marketing? Don't bother getting a dictionary. Marketing is getting customers to buy. The purpose of marketing is to grow revenue and earn you a profit. You should avoid any marketing activity that does not result in more customers and sales.

You must apply yourself to turn this mistake around. First free your mind of what you regard as marketing. People have a tendency to follow the examples they see. What I am saying is not to emulate what you see around you.

It is best that you not market like large companies. Large companies market for a number of reasons, most of which you can not afford. Large companies advertise to brand their name. I am not saying branding isn't important. Nor am I suggesting you can't do it. I am stating your purpose in marketing is to grow revenue and earn yourself a profit first foremost and always.

Large companies have enormous marketing budgets. They can afford television commercials, radio spots, magazine ads, newspaper ads, direct mail, and like such. Think about all the commercials you have seen or heard in the last week. How much do you think those commercials cost? What companies are running ads? The big boys are running ads, not Ma & Pa grocery. I am not saying that you will never resort to certain types of medium to advertise. I am saying that there are other alternatives that are targeted not scatter shot.

Now one thing you should have in common with the big boys is a marketing budget. I am not going to tell you that marketing is free. And I am not going to dictate an exact amount. I will suggest that you spend as little money as possible.

More importantly, every dollar you spend should pay for itself. In a nutshell every dollar spent on marketing should grow revenue and earn you a profit.

Failing to understand the true purpose of marketing will cause you to be desperate for customers.


Related Tags: marketing, make money, small businesses, customers, earn more, desperate, aggravated, more customers, sell more, more profits

Sean Caruthers has been desperate for customers, too. Find out how you can attract more customers at his website, www.desperateforcustomers.com . Or you can email him at sean@caruthers.biz .

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