What is The Internet, Really?
You should consider yourself blessed because you were able to witness the birth and quick growth of the newest medium of communication: the Internet.
More than millions of interconnected computers around the world, the Internet is a new medium. It is the "wow medium" of your generation.
Right now, people are still "wowing" over it.
However, most people don't seem to get it. Most people don't quite yet seem to realise that the Internet is a medium just like television, radio and newspapers.
For example, the wow medium of your great grandparents would have been the printed press. The wow medium of your grandparents may have been the radio. The wow medium of your parents may have been the television. Now, your wow medium is the Internet.
People are learning fast and furious that the Internet is a serious medium like any other and can burn you badly if you play with its fire. Don't believe me? Well I am writing down a list of people with whom you can verify that statement:
- US Senator John Kerry who lost the elections versus George W. Bush
- CBS star journalist Dan Rather whose story had gaping a hole in it and this was discovered thanks to the Internet.
- Europe's 2nd largest telecom whose profits fell below expectations because they didn't pay attention to the phenomenon of Internet telephony.
- Miami florists whose business shrunk thanks to online florists
- Sampson Nanton who no longer works at CNC 3 thanks to e-mails circulating purportedly of him.
- and now the pastor's 14-year-old daughter Deena "Danah" Alleyne is coming to grips with the reality that the Internet is as powerful as TV when shaping public opinion.
- the singer Akon, who was caught on camera with the above in compromising positions, may also have learnt some harsh lessons from the Internet but with stars, you never really know; it could have very well been a planned publicity gimmick that backfired.
The bottom line is that the Internet flexes its muscles every now and then and it must be made to form part of your marketing mix as all the other media. It has several very unique characteristics that in many regards, makes it an immensely more powerful medium than all the others you've ever known.
Too often we overlook the right medium for our message and we need to think outside the box, outside of TV, radio and newspapers. An ad in the right monthly magazine that only 500 people read could produce better results than the multi-million dollar superbowl ad you always thought you needed. Maybe the postal service has a medium you can use, or your telephone company, or maybe the loudspeaker is your thing. Think about it carefully because it might just be time for you to GetYourNameIn.com and start your own channel.
Related Tags: internet, video, media, medium, trinidad, akon
Aleem Khan is an accredited Internet Expert with the International Internet Authority http://www.InternationalInternetAuthority.com which is a safe and reliable place to buy domain names.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Domain Name Buying -- Five Pointers To Consider Before Purchasing
I would like to discuss 5 main issues with you, that you have possibly questioned before buying your - Allure People With An Appealing Domain Name
Domain names are turning out to be an advantage for thousands of international financiers and big bu - Vital Internet Marketing Strategy In Relation To Buying A Domain Name
In the pursuit of generating traffic to their blog or websites, most online business owners take on - How To Make Money Online - By Blogging - How To Choose Your Site Name
This is simple and cheap, it can be free if you don't mind not being the owner of the URL (website a - Choose Domain Names Wisely
How to choose a domain name? This question arises when you plan to create a new blog or website. It - The Perks Of Playing Online Strategy Games
How do you like to spend your free time? Do you find yourself lying lazily on a cozy sofa or taking - Domain Name Forwarding And Masking Gets Rid The Bad One
Are you just plain fed up with your current domain name? The world of business is full of decision m - Ways Of Domain Name Parking That Earns You A Sweat Free Money
Have you ever heard the term domain name parking? You thought that only cars can be parked? Then you - Secrets Of Premium Domain Name Buying And Selling Exposed
Ever wondered how people pocket money earned from just selling premium domain names? It's unbelievab - What Uk Domain Names Can Do For Protection
Any United Kingdom organisation can get a good domain name set up. In some cases that name can be in
Most viewed articles in this category:
- How to keep Visitors on your Websites?
If your Website is looking very attractive its very good but only looking attractive is not sufficie - How To Choose The Correct Domain Name
So you have decided the time has come for your business to have an internet prescence. Lets face it, - International Domain Names with Internet Explorer 7
IDN stands for Internationalized Domain Name, also known as multilingual domain names. It allows you - Pushing Domain Names
Pushing domain names is a quick, cost-effective way to move domain names around to new owners. The - How To Protect Your Identity When Doing Domain Name Registration
The Internet has brought many advantages; one of these is having your own domain name. With the grea - Choosing A Good Domain Name
One would think that registering a domain is the first step when setting up your website. This is no - Registering Effective Domain Name
If you are thinking about building a website, registering domain name is an important step. Register - Seven frequently asked questions about choosing a domain name
One of the most common questions I'm asked by my clients is "What domain name should I use for - eu Domains - European Domains
European domains is expected to go quickly and anyone interested in such domain names needs to stay - Free Domain Names: What's the Catch?
My high school economics teacher used to say, "There is no such thing as a free lunch". He implied