When it comes to embracing net technology silver surfers are leading the way, according to recent research from two leading online advertising and measurement companies.

Those aged 55 and over are classified as silver surfers, referring to the prevalence of grey hair amongst the age group and research has identified that it is they who are logging on in ever greater numbers following the widespread roll-out of broadband across Europe. At the end of 2007 almost twice as many silver surfers were using the internet as at the start of the year, with a survey from net Value recording a staggering 90% increase.

So, proof that the older generation has eagerly embraced the internet and for them one particular feature is a godsend: online banking. Indeed, a survey by the European Interactive Advertising Agency (EIAA) found that 53% of silver surfer respondents did their banking online, taking advantage of the convenience of arranging their finances from the comfort of their own home.

The EIAA survey also found that older people spend almost 78% of their weekly average 8.8 hours online for personal reasons. As well as banking, the older generation also spend a lot of time investigating their family tree and shopping. They also spend more cash per head on the internet than any other age group, including surprisingly those in the 18 - 24 range, blowing apart the myth that the net is a youngsters' phenomenon.

The major UK banks have not been slow to pick up on the rise of the silver surfer and typically offer products designed to appeal to more affluent people, particularly those looking for a monthly income from interest payments. So, in addition to providing day-to-day online banking via a current account most banks now offer online saving accounts, many of which offer a higher rate of interest than would be available through the branch network.

For example a monthly income online savings account can be set up to transfer the monthly interest automatically into the account-holder's current account. Monthly income accounts are very popular amongst retired people as are other types of accounts that offer significantly higher interest rates in return for tying up the capital for a specified period.

It is these types of accounts that are attracting affluent and net-savvy silver surfers, although they are not exclusively for that age group. But, while the amount of older people on the net continues to grow you can be sure that banks will be rolling out accounts designed to appeal to them in ever greater numbers.

Disclaimer: This article has been written for information and interest purposes only. The information contained within this article is the opinion of the author only, and should not be construed as advice or used to make financial decisions. Expert financial advice should always be sought and any links contained within this article are included for information purposes only.