Google Adsense Strategies and Tips


by Alden Smith - Date: 2006-01-02 - Word Count: 944 Share This!

Adsense is beginning to make a huge impact on the affiliatemarketing industry today. Because of this, weak affiliatemerchants have the tendency to die faster than ever and adnetworks will be losing their customers quickly.

If you are in a losing rather than winning in the affiliateprogram you are currently promoting, maybe it is about time toconsider going into the Adsense marketing and start earning somereal cash.

Google is readily providing well written and highly relevant adsthat are closely chosen to match the content on your pages. Youdo not have to look for them yourselves as the search enginewill be the doing the searching for you from other people'ssource.

You also don't have to spend time in choosing different kind ofads for different pages. Google makes it very easy for you, withno codes to mess around for different affiliate programs.

You will be able to concentrate on providing good and qualitycontent, as the search engines will be the ones finding the bestads in which to put your pages on.

You are still allowed to add Adsense ads even if you alreadyhave affiliate links on your site. It is prohibited, however, toimitate the look and feel of the Google ads for your affiliatelinks. One of the things you can do, however, is to utilizeGoogle's custom palette to customize your Google ads, makingthem to appear a part of the web page itself. The idea here isto match background and links to match the theme of your site.People on the internet today are trained to click on a link thatis blue, and if your Google ads have the same theme as your webpage, it makes the Google ads appear to be a portion of your"content."

You can also filter up to 200 URLs. This gives you a chance toblock ads for the sites that do not meet your guidelines, andalso block competitors. Remember that it is unavoidable thatAdsense may be competing for some space on web sites that allother revenues are sharing.

Owners of small sites are allowed to plug a bit of a code intotheir sites and instantly have relevant text ads that appeal toyour visitors appear instantly on your pages. If you own manysites, you only need to apply once. Then ,you are issued aunique "publisher ID", which can be used on any site youcurrently own. A small snippet of Javascript is placed on yoursite in the location you wish the ads to appear in, andgenerally speaking, the ads from Goggle will appear in minutes.This ends the hassle of having to apply to many affiliateprograms, and keeping track of many different URL's and userID's and passwords.

As Google ads are very easy to customize, and can be placedanywhere on your site you wish, you can experiment withplacement, colors, and themes. Many tricks are available to theresourceful webmaster, including adding images in conjunctionwith your Google ads to make them more noticeable.

The payment rates can vary extremely. The payment you will bereceiving per click depends on how much advertisers are payingper click to advertise with the use of the AdWords. Advertiserscan pay as little as 5 cents and as high as $10-12, sometimeseven more than that too. Some savvy lawyers are currently payingas high as $75 for advertising the keyword mesothelioma! Andyou, as the ad publisher, are earning a share of that moneygenerated.

If your results remain stagnant, it can help if you try andbuild simple and uncluttered pages so that the ads can catch thevisitor's eyes more. It sometimes pay to differ from the usualthings that people are doing already. Google has many tutorials,including a "heat chart" which shows you where the bestplacement for ads are. You will need an account to access thesetutorials. Sign up for an Adsense account athttps://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor oncethey see something different for a change.

It is still wise to look at other people's information andformat your Adsense in a like manner. A wise old business axiomis to "find a good business model, then copy it." Let others dothe hard work for you, and learn from a successful site. Justthink about it as doing yourself a favor by not having to worktoo hard to know what content to have. Look to sites that havehigh page rank, and carefully observe their layouts, theircontent, and placement of their ads. A little time spent doingresearch can put dollars in your pocket down the road.

Publishers have the option of choosing to have their adsdisplayed only on a certain site or sites. You can also havethem displayed on a large network of sites if you so desire.Google now has the option to allow other people to advertise onyour site. This only makes good sense. If you are marketing to atightly defined niche, you can place your own ads, written byyou, on site that allow this option. The choice is yours,depending on what you think will work best to your advantage. Itis important to note that you cannot choose certain topics only.If you do this, search engines will not place Adsense ads onyour site and you will be missing out a great opportunity inmaking hundreds and even thousands of dollars cash.

Topics to be avoided includes gambling, firearms, ammunition,tobacco or drugs. If you are being offered more cash in exchangeof doing Adsense with these kinds, it is just like signing yourown termination paper.

With all the information that people need in your hands already,all you have to do is turn Google Adsense into your own cashcow. It all boils down to a win-win situation both for thecontent site owners and the webmasters or publishers.

Our website, http://www.for-the-record.biz, is a good source ofinformation for the beginning marketer. We present a lot ofcontent for those needing more information on a variety ofsubjects.



Alden Smith is an award winning author who has been marketing onthe internet for over 7 years. His site,http://www.for-the-record.biz, is loaded with articles andinformation for the beginning blogger and internet marketer.

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