Succeeding In Internet Marketing With A PPC Strategy
- Date: 2008-01-03 - Word Count: 544
Share This!
A unique instrument, Pay Per Click (PPC) marketing is most commonly used by e-commerce sites to draw pre-qualified traffic to your internet business. In case you are not familiar with the words PPC then type a common term, like "cars" in Google. You will come up with an index of approximately 10 natural or free searches besides which you will also notice PPC ads that are displayed at the sides and top of the majority of search results in Google.
These commercials look very much like the index of free search result but they all are commercials deliberately placed by businesses to attract targeted traffic to their websites. At my website of natural skin care, you might come across my ad under the words like "natural soap". I pay only when somebody clicks on that commercial. This enables me to fix the highest amount I am ready to shell out for a commercial click. A few key words, that is, the terms used in search engines, are not expensive and may cost little per word. However, the majority of keywords have a competitive edge and the keywords that have a high demand, like refinance, may come at quite a few dollars for each click.
PPC advertising appears to be the Holy Grail to most newcomers just beginning their first site of e-commerce. However, it should be handled both with some caution and careful planning. Choosing a keyword that has poor performance can cost you heavily.
The following are some important ways to a successful pay per click marketing campaign:
* Install a tracking code in your website - every PPC ad host like Google, MSN Yahoo!, provides code snippets that you can keep in your checkout process on your site, letting you to track the keywords that really pull sales to your e-commerce. This method alone is enough for using PPC - what your publicity medium can help you in tracking?
* Calculate a cost per sale that your budget can bear. Usually, your cost per sale should be linked to the profit you can get from making a sale. Basically, cost per sale is your total PPC spend divided by the number of sales you make. If you spend $100 and make 10 sales that your Cost Per Sale comes to $10. I have given an overview of my cost per sale for October 2007 at the end of this article. For everyone this may have different meaning, but my average sale runs about $40 and my average cost per sale approximately $15. Probably I break even on the first sale - my plan is to develop repeat clients and make substantial profit on the second and the following sales.
* Keep a close look at what you are spending. When you first begin with a PPC campaign you may spend more than what you can afford. You need to do this for sometime letting the law of averages to catch up and conclude what keywords do the trick for you. I would suggest letting your campaign run on a real set of keywords for almost thirty days before an appraisal of your campaign. All this while you will be looking after developing a set of keywords that work for you.
I sincerely hope that you and your business find this information useful.
These commercials look very much like the index of free search result but they all are commercials deliberately placed by businesses to attract targeted traffic to their websites. At my website of natural skin care, you might come across my ad under the words like "natural soap". I pay only when somebody clicks on that commercial. This enables me to fix the highest amount I am ready to shell out for a commercial click. A few key words, that is, the terms used in search engines, are not expensive and may cost little per word. However, the majority of keywords have a competitive edge and the keywords that have a high demand, like refinance, may come at quite a few dollars for each click.
PPC advertising appears to be the Holy Grail to most newcomers just beginning their first site of e-commerce. However, it should be handled both with some caution and careful planning. Choosing a keyword that has poor performance can cost you heavily.
The following are some important ways to a successful pay per click marketing campaign:
* Install a tracking code in your website - every PPC ad host like Google, MSN Yahoo!, provides code snippets that you can keep in your checkout process on your site, letting you to track the keywords that really pull sales to your e-commerce. This method alone is enough for using PPC - what your publicity medium can help you in tracking?
* Calculate a cost per sale that your budget can bear. Usually, your cost per sale should be linked to the profit you can get from making a sale. Basically, cost per sale is your total PPC spend divided by the number of sales you make. If you spend $100 and make 10 sales that your Cost Per Sale comes to $10. I have given an overview of my cost per sale for October 2007 at the end of this article. For everyone this may have different meaning, but my average sale runs about $40 and my average cost per sale approximately $15. Probably I break even on the first sale - my plan is to develop repeat clients and make substantial profit on the second and the following sales.
* Keep a close look at what you are spending. When you first begin with a PPC campaign you may spend more than what you can afford. You need to do this for sometime letting the law of averages to catch up and conclude what keywords do the trick for you. I would suggest letting your campaign run on a real set of keywords for almost thirty days before an appraisal of your campaign. All this while you will be looking after developing a set of keywords that work for you.
I sincerely hope that you and your business find this information useful.
Related Tags: internet business, google, pay per click marketing, ppc advertising, ppc strategy, targeted tr5affic
For more information on PPC Advertising and other internet marketing strategies visit http://TheInternetBusinessAuthority.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Many Different Content Management Systems Are Available ( Cms)
At this time the rule is that going to the content management system open source and a commercial. H - Establish Your Credibility Online
Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking on - Make Money Online Fast - Is It Possible?!
When you see the phrase "make money online fast" you may wonder to yourself, is this for real?! And - What Is Auto Traffic Avalanche?
Many people is talking about this great tool, and that became an excellent software, that can genera - Beginners Guide To Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opini - Say No To Just Having Enough To Get By...look For Wealth After A Fixed Paycheck
For the last year, I am proud to say that my regular weekly salary was earned through direct deposit - How Outsourcing Works - Hiring An Outsourced Virtual Assistant
Outsourcing is a proven means of helping businesses cut resource costs while getting the same level - How, Where Should You Start And Get Paid In Affiliate Marketing?
Before internet, freelance jobs like insurance, network marketing and real estate used to be the onl - Saratoga Builders Help You Make Informed Decisions
Numerous American central heating designs implement a furnace which blows forced hot air by means of - Basic Features Of A Good Web Hosting Plan
There are a few features that you should look for when you are picking a good web hosting plan, ther
Most viewed articles in this category:
- Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits yo - Information Products - Your Action Plan
If you've been thinking of writing your own information product, here are a few tips to help you get - Are You Missing Out On This Method Of Generating Instant Cash?
If you have not yet heard of Bum Marketing, you're missing out. It's a great online marketing metho - How to Find a Home Based Business Internet Opportunity Thats Right for you
Copyright © Jagraj Gill http://www.payitforward4profits.com/jaggiegill Finding the right hom - Can It Be True? Can You Really Use The Internet to Create Money?
Is it hype? Or is it real? Is dramatized and exaggerated? Or can I really use the internet to cre - How to Create a Virtual Grand Opening
Copyright © 2007 Donna Gunter Grand openings and ribbon cuttings don't have to be limited to bu - What Is The Hottest Product To Sell Online
After going through a survey from all the internet Guru Alex Mandossian, Armand Morin, Derek Gehl an - Web Based Employee Time Clock
The power of the internet is in its connectivity. Many people think that the internet is great becau - Driving Hordes of Traffic to your Site
Getting enough traffic to your site is the overwhelming problem for anyone new to Internet or Affili - So You Want to Start an Online Business Part Two - Analyzing Keywords
Analyzing Keywords Continuing on from Part One of 'So You Want to Start an Online Business'; we wil