How to Effectively Use Email Marketing to Promote Your Business
Here's how it works. You would put a form on your website that would allow people to optin to your newsletter or ezine. A newsletter is simply an email that is sent periodically to your list with updated information about your website. An ezine is basically the same except it is generally published on your website and pulled in through an email and gives the email a look of your website. The subscriber can view the ezine from your website or through an email while the newsletter is in plain text and generally is not published on the website.
Your newsletter or ezine would be loaded into your autoresponder and sent out periodically depending on how often you choose to send your subscribers updates. You would add your offers to the newsletter or ezine that you send out to your subscribers.
The biggest thing that you want to do when sending out a newsletter or ezine is that you send your subscribers useful information on the topic for which they subscribed. If you send useless information they will opt out of your list.
Always include a unsubscribe link and the reason why you sent them an email. Many people tend to forget what or whom they subscribed to. Include a link to your website so that your subscribers can follow it back to your website. If your autoresponder has a timestamp, use it. It will protect you by giving proof that the person did subscribe to your list by giving the date they subscribed. This will be very important if someone complains about you spamming.
Related Tags: email marketing, traffic building, ezine marketing, newsletter marketing, list bulding
Brian Queenan is the owner of an Internet Marketing website that teaches new as well as seasoned Internet marketers to market successfully on the web for free. http://the-truth-about-internet-marketing.com
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