Podcasting has become extremely popular these days and the simplest definition of it is that it is blogging out loud. Rather than writing our thoughts on a specific topic, you record them and then you may offer them in a platform as an audio file. This in a nutshell is the definition of podcasting. It is becoming increasingly popular but is still in its early days.

This is a great way to give new and old business owners an edge by getting into it before their competition can, thus making their business look even more technologically advanced.

Podcasting is a great way to get out your information to your audience through them downloading and they can hear it over and over. It also offers a great way to increase profit potential for business owners through advertising as wells as sponsorship. It is widely beginning to be used in the business world by businesses big and small. It's a great tool to get your voice heard through a very simple method. It's very easy to get your podcast on a Website and a great way to do so is with the use of WordPress.

Besides the fact that WordPress is free, some great benefits to using WordPress for hosting your podcast include having a full feature and automatic feed generation such as RSS2 and iTunes, a preview of what your podcast will look like on iTunes as well being able to view the download stats of your podcast with graphics, and this is just a few of the great features it offers. For example suppose you have a favorite talk show host and want to hear a particular show they have on with a question and answer segment that can really enlighten you on a topic. You may not have the time to tune in on TV, so you can easily purchase the podcast version and listen to it over and over at your convenience

Another great use for podcasting involves employees being able to communicate internally with each other by podcasting. They can send news bulletins, company policy updates, company interviews or even urgent information throughout the company with this method

Similar to blogging, you also can allow comments when you are podcasting as well. This is a great way to build a relationship with other people who are inTerested enough to comment on your podcasting. You may be thinking, why use a podcast when you can just sit at your laptop and easily write a blog. Good question! The main reason that podcasting is used is for the convenience of people who do a lot of public speaking, reading or radio interviews should seriously consider posting recordings that are derived from podcasts. Now that we've discussed what they are and how they work as well as who should use them, you may be interested how to use them. All you need to start recording a podcast is an inexpensive, $30 dollar MP3 player, which you can pick up at any nearby electronic store. It's a simple procedure that involves recording into a digital recorder and saving it to a MP3 files, then simply upload it to your blog or Website and make it easily available for anyone to listen to. So, you see a podcast is nothing more than a recorded clip for someone to listen to.