You may have a very good product or service to sell. You might have even developed a good website to sell your products online. However to achieve the end result of good business sales you need to effectively promote your website on the web. Manual directory submission is one the most viable and cost effective solutions to achieving effective website promotion.

Web directory

A web directory is a comprehensive directory maintained in the World Wide Web. Yahoo directory is a typical example of a web directory. These directories are catalogues of information on websites hosted over the Internet. A good web directory will classify topics into categories and different subcategories. Many of these directory service providers agree to include websites in their listing, free of cost. The listing of websites in a web directory is normally done using a set of rules such as:

-Websites may be included in the web directory after classification, like a library catalog -Websites classification may be done on the basis of total web content and not on keywords or the home page -The classification of any website is normally done under one or two categories only once the web site submission is done for inclusion.

Types of web directories

A web directory is maintained and updated continuously by the service provider. Some of them are comprehensive directories covering several topics, such as Yahoo. Others can be for specific purposes, such as medical services, tourism, business etc.

How do web directories help business?

Web site submission into quality and relevant web directories can result in more traffic to your site. Increased traffic means increased visibility of the website and more publicity.

How does web site submission increase traffic?

-Web users often look through the search directory service provided by web directory sites in order to secure information on particular websites that are of interest to them -Many search engines refer to quality web directories for information searches to identify the web sites -There are certain automated web tools that search through directories to create cross references

Directory submission

Business directory submission service is provided by many service providers. They help in the following ways to increase the visibility of your website:

-Manual directory submission to selected directories under decided categories
-Keeping track of the performance

Criteria for selecting a web directory

The web directories available over the net are numerous. Most of them accept the listing free of cost. Business directory submission or web site submission to these directories is carried out to ensure that your business is visible and registered. Select a directory service provider that satisfies the following requirements:

-The directories should be maintained up-to-date, weeding out unwanted data
-Directories should use optimized search techniques
-Search directories should have classifications to suit the needs of the business
-Directories should be well known and will be used by web users
-Directories should be well known in the business area of the submitted website
-Past performance of the web directory service provider should be good

A well defined strategy for web site submission to web directories will definitely increase the visibility and hits to the website. This can be used as an effective advertisement technique for improving online business.