Search Engines Internet Website Promotion Search Engine Optomisation (SEO)
There are many advantages to Search Engine Optimisation (SEO), aside from increasing qualified traffic there are additional benefits of increased usability and accessibility. An optimised site is faster, better connected and more intuitive, particularly in terms of navigation.
Up until a few years ago most site visits, around 80%, started with a search. This is no longer true, currently most site visits stem from the user directly typing in a URL or from a link on another site. However, most new visits to a site do start with a search and as such SEO is the best way to reach new customers and expand your client base.
It is important to ensure that any optimisation programs carried out are ethical, ensuring sites score highly in rankings without any risk of being banned or blacklisted by search engines.
A typical search engine optimisation campaign would involve looking at your current performance levels in search engine rankings, then working with you to pinpoint the keywords and phrases that will bring the most appropriate traffic to your site. We then re-engineer your site and its navigation, increasing PageRank and performance in search listings and follow up by produce regular reports to demonstrate optimised performance.
In SEO it is important to be well connected. Having appropriate links to and from a site improves its PageRank and thus its performance in Organic listings. The average user will not look past the first three pages of search results, many will not look outside of the top ten.
Related Tags: seo, websites, web design, search engine optimisation, accessibility, search engine friendly, usability, accessible website
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