Strategies to Write Powerful Opt-in Offers


by Jeremy Long Chia Teik - Date: 2008-09-15 - Word Count: 473 Share This!

Opt-in marketing helps you build your list of customers. This list is so vital to fully establishing your customer database and helping your business to grow. The opt-in list deserves close attention when it comes to observing the fundamentals involved in its construction.

To what extent can the impact be from a compelling opt-in offer to your subscription list? It is tremendous! You certainly have to use effective strategies to write powerful opt-in offers. What you will require is a little bit of thought and time.

(1) Always emphasize the benefits and not the features of your product

It is very obvious that your product has to be relevant. It has to serve and solve the immediate needs of your potential customers. Determine how best you can solve their largest question: " What's in it for me?". Get straight down to the finest benefits of your product or service and emphasize them. Clearly indicate them and influence your potential customers convincingly.

Example:

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(2) Always include a call to action

Whatever you may want your visitors to do, you must always include the call to action. This will clearly instruct them what is expected from them. Any action required of the visitors include subscribing to your newsletter, making a purchase or filling up their information. Put your instruction(s) via a link such as "Click Here" which will reveal how they can actually benefit from your product or service. This is one of the powerful strategies to write powerful opt-in offers, simply because if you do not include a call to action, your potential customers will just leave your site. You will lose one lead which means that your business will be losing more money in sales by not doing this.

(3) Always put in a link to your privacy policy

You have to put yourselves in the shoes of your visitors. Some people may still be feeling uncomfortable disclosing their personal information in your opt-in box. This is very natural as you still a stranger to them. This problem can be tackled by including a link to your privacy policy. Fears will be eliminated when your visitors feel secure after reading your privacy policy, which will specifically indicate what information you are collecting from them. Importantly, you will need to ensure that your privacy policy is indeed specific to your business.

In conclusion, list building is of vital importance to developing your business. In order to succeed in it, you will need to use proven strategies to write powerful opt-in offers that will help to get you more traffic and positively increase your conversion rate. This will in turn lead to better performance for your business.


Related Tags: powerful opt-in offers strategies, opt-in offers strategies

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