Targeting Your Market: The Key to Making Money on the Internet
What is Niche Marketing?
In a nutshell, niche marketing targets one distinct group of people who need what you are offering. Regardless of what you are marketing, there is a specific audience that needs what you offer. Understand all the nuances of your audience, solve their problem and you will soon be on the road to raging profits. But before you can advertise your services and products, you must understand "how" to niche market.
How to Begin Niche Marketing
You've got an awesome product or service, you know who your audience is, and you're almost ready to make money! Niche marketing really is quite simple and effective. It enables you to concentrate your efforts on a specific group. You don't have to worry about what the masses will think. What will your group of people think? Marketing resources, such as available money, are more concentrated. Would you rather spend your hard earned money targeting all the people on the Internet or perhaps a smaller group of a few hundred thousand? It's really a no-brainer.
Begin your marketing strategy by first listing the type of niche you are planning to market. If you are unsure about what niche to market to, examine your product or services. Let's say that you are selling premium dog food. From this point research existing dog niches. No need to create your own niche, it's costly and time consuming. A quick internet search will easily reveal a dozen niches that will interest you. But a good target audience will be hungry for the product you offer.
Time to Target an Audience
We've established that targeting one specific group of people saves you marketing dollars and valuable time. It helps to establish you as an industry leader, which will lead to credibility with consumers. Using our fictitious dog food product, we will break down how to target the specific audience that desperately needs this dog food!
Let's say that your dog food is all natural and organic. Who would buy such a product? Obviously the dogs are not doing the purchasing! But their owners are. Now don't be tempted to target all dog owners. Many could care less that your product has no bi-products if it costs an extra $1 a bag. You must research deeper than just dog owners.
When you are short on ideas, ask your family and friends their opinion! Other good sources are magazines, local newspapers and any industry publications. Don't forget to write down your findings. You think that you'll remember, but when it comes down to implementing your strategy, it's impossible to remember everything.
Now that you have your marketing research and have narrowed your audience you are ready to market. It's recommended to target a few niches in your market rather than depend on just one paying off. For example, a couple of niches for your healthy dog food would be environmentally conscience owners and owners that have dog with existing health problems. You will need to tailor your message to each niche you plan to target. How does your product meet their needs? Anticipate what questions your audience will ask.
Next, you will need to find out everything possible about your audience. What are their likes and dislikes? The goal is not only to communicate to your target audience, but to do so as one of them. Approach your potential consumers as a trusted source and your results will be far greater than expected.
You've got your niche, you understand your target audience, now make sure that you get your message to them on their home turf! Don't make your audience find you. Put your message right in front of them. You can do this through targeted email campaigns, AdWords marketing or advertising on web sites that they already visit. There really is a myriad of options. It comes down to concentrating your efforts on the most interested audience available. Now, if that's not a recipe for success, I don't know what is!
Related Tags: target audience, marketing, niche marketing
Omar Johnson is author of the homestudy course "How to Make Money On the Internet While You are Asleep" for more information visit Make Profits Easy Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your