Why Marketing On The Internet Can Be Easy - But Isn't


by Paul Macleod - Date: 2006-12-28 - Word Count: 957 Share This!

At first I thought perhaps a standard article that would interest a few and bore the pants off the rest would be nice.You know, an article on Marketing 101. How to> Make Money> Get rich> All while you're lounging around in your PJs drinking your favorite beverage and maybe if you felt like it,you would be counting your money, you know, the money you made last night, while you were sleeping. Right?

But the more time I spend on the Internet, the more I think that maybe it's time to research how some folks are really doing business. How are they marketing on the Internet and how much money are they really making. Of all those who are attempting to make money on the Internet, either with their own product or through an affiliate business, of all of those people, what do you suppose the number is of the successful people. Are there wealthy affiliates that are hiding so that we won't know who they are? I think not. More likely the opposite. If they are hiding, it's in the wide open spaces. Internet spaces.

So how do you market on the internet ? The general rules of marketing continue to apply. You find a bunch of people who have want or a need, people with a passion & who have money to spend. The you fill the need with a product or service.

You take into account whether doing that would be profitable or not and whether there is competition that would overcome your efforts and therefore make it impossible to survive in the market you have selected. The Internet is so huge that market research becomes the mainstay of the process of marketing in of itself. It becomes the single most important feature of your decision making process. Without GREAT research, failure would be your constant companion.

That most certainly is a gloomy situation, isn't it. But alas, this internet is absolutely loaded, and I mean loaded with research tools that anyone can access. And a lot of them are free.

The process of Internet Market Research is dimmed a tad by the influences of search engines. Seems, at the moment Google has muddied the waters enough so that a simple need, a product to fill the need and a price that is affordable, all that is not enough.

Today you have to be a " keyword" expert to get even a slight chance of getting noticed. That of course is after you have done all the good market research that has to do with the market. Makes sense.. doesn't it? And you have to Optimize. That surely is a fun thing to do. All for the purposes of getting a position in the advertising world of Google and others like Google, on or very near the front of the pack. That means that you will be paying a bunch for a hunch. Kinda like spinning the wheel of a slot machine.

And if your not a wealthy affiliate, meaning you have tons of PPC ( pay per click) dollars, than you will surly find this a rough way of making a go of "Making Money on The Internet" Using one of these search engines to promote your affiliate products is fraught with pitfalls. There are plenty of e-books and various membership programs out there that will tell you that you can make 100's if not 1000's of dollars a day ,every day using their methods. Hogwash !!!!!!!!!

A very high percentage of these methods should not ever be sold. But they make money for the sellers. Why or How ? Their copy ( sales copy) is absolutely irresistible. As an older salesman with over 35 years selling. I can tell you that some of these sales letters are so good that good can't describe how effective they are. They use every emotional trick in the book. It WORKS !!!

This is the kind of Internet Marketing the should never work.... but it does. People are spending tons of money on ... How to Make Money on the Internet "

So if you are one that thinks you want to get involved. Make a few bucks on the Internet and have no idea how, than you will need some help...big help. And you will need to spend some money. Not a lot but ..it won't be free.

Can you make money on the Internet? You bet you can. It's the largest shopping center in the Entire world. What do ya think? Someone is going to make the Money, maybe you need to be one of them.

It's just that it's not as easy as all would lead you to believe. There are process' that have to be mastered. Methods that must be understood. Technologies that you have to live with. And like all business' there are people who will take your money and step on your dreams, if you are not careful. the Internet is all of the things that any market place is. Except it is not mano y mano. No one sits in front of another. There is no body language to read. You use the written word and that's it to convince another to deal with you. But there are some who have made tons of money. They have learned how and have mastered the techniques.

Bottom line ? Internet Marketing is easy, if you have the right tools and know how to use them. Having an Internet tool box full of the right stuff makes this ride a whole lot easier. I know. Because I have already found many of these tools. The box is not full yet. But I know where to find the tools. That is a big part of making money on the Internet. Know what and where to find stuff that you can put in your tool box.


Related Tags: internet business, making money online, affiliate business, internet marketers, wealthy affiliates

My name is Paul Macleod and I am an affiliate marketer, I sell other peoples stuff for money. I pick good material to sell, I never sell junk and I always buy it before I sell it. You would do well to do the same thing. Good Luck

I got sick and tired of buying every last " method" out there so I joined Wealthy Affiliates .. It saved my Internet Life. Successful people sharing their success' openly. have a look : http://www.ebooksbestbuy.com/wealthy.html there you will find some truthful inspiration

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