Don't Let Psychological Sales Letters Control You

It is the goal of every Internet Marketer to get you to purchase what they are selling. It is YOUR job to outsmart those Marketers, and only give them your money when YOU are ready. Many attracting, BUY NOW, tricks are used to convince you that the offer is very limited or special and to, "BUY NOW!"

A couple tricks include:

• One-Time Offers

These offers are usually controlled by what is called, "cookies." These cookies simply keep track of what websites you have visited and when you were there. If you erase the cookies from your Internet History, then you will probably see these offers the next time you visit the site again.

• For-A-Limited-Time Offers

Sometimes, these offer really are as they say they are, but most of the time if you wait until the specified time is supposed to be up, then you will still see that same offer. Unless there are specific dates listed telling you when a price will go up, then the offer is probably not going to change.

The key point here is: DO NOT BY ON IMPULSE

Most likely the product or service will still be there if you really want it. Take some time to do some research BEFORE pulling out your plastic card. Who is the company, or person, you are about to purchase from? Are there other products on the market that are similar OR even free? Do you really even need to pay for the product or information provided?

Website Credibility

What Kind Of Research Should You Do?

There are a few key things you should check before purchasing from a website.

• How old is the website you are planning to purchase from?

Make sure that the domain name (something.com) is AT LEAST 1 FULL year old. If you buy a product and the domain is less than one year old, then the site might vanish at the end of the year. If you wanted a refund or support you would be out of luck if the domain is not renewed.

Check Domain Names: www.whois.sc

• How popular is the website?

If the website has a lot of other websites linking or has a good traffic ranking, then it probably has been around for awhile and will not be going anywhere soon. Below are some tools to help you check the popularity of a website.

www.alexa.com, insert a domain name (something.com) into the search box, then click on, "Web Search." The lower the traffic rank number is actually represents a better position. A site with a score of 200 is the 200th most popular site according to Alexa.

www.marketleap.com, has a few tools that will help you, but you should take a look at the, "Link Popularity check." This tool will let you compare a website with competitors or just check the link popularity on its own. It will automatically generate a graph that lets you know where the website stands. Plus, you can even generate a trend/history report.

www.seochat.com, this is another great tool that will let you check a website's Google PageRank, search related pages by pagerank, and more. It can be quite useful to determine who your competitors are and how popular the others sites are that link to the website you are checking on.

• What contact information is available?

Generally, a website that is selling anything should have email addresses ending with the domain name, a phone number, and a physical address. Sometimes, you will find websites that do not list a physical address to send mail. This may be because a single person owns/operates the website and doesn't want to list their physical address. If legitimate contact information is not provided, then refer back to the tips above and also do more research on the website to see other customer's experiences are.

• Testimonials Are A Bit Tricky

It is always good to see customer testimonials on a website, but can you trust them? If you only see a few testimonials (3 - 5), then those might have been from people who were given the product or service for free (or at a discounted rate) in EXCHANGE for the testimonial/review. A website that has a LOT of testimonials that have the person's name, location, and website are more trustworthy. If there are more than 10 testimonials with all of the information above, then those are probably actual testimonials from PAYING customers.

Trials / Guarantees

Don't Let Time Run Out On You

Many Internet Marketers will use trials (free for 7 days, only $--- for 7 days and then..) to get you to join their website. These are most popular on membership websites. If they can get you to join their trial for a few days, then you will probably forget about it and will let the subscription continue. Since you already provided your credit card information they do not need to ask for it again. It is always a good idea to write down what day you joined and how long the trial is. If you do not like the service, then make sure to cancel BEFORE the trial ends, otherwise you will get billed the full amount when the trial ends.

The same rule applies to any guarantees provided. Make sure to write down what day you purchased the product or service. Try it out and if you don't like it make sure to ask for a refund WITHIN the guaranteed time limit. A common rule of thumb is that the longer the guarantee, the more trusting of their product a company is more likely to be. If you see a 1 year guarantee and the website/company is more than 1 year old, then it may be a safe bet that they have low return rates.

Warning: Sometimes a longer guarantee is a ploy in the hopes that you will forget to even ask for a refund, if necessary. That is why you should make a note of the date you purchased the product/service and the length the guarantee is for. There is no point keeping a product/service that you never use.

Bonuses

The More The Merrier?

It is always nice to receive a bonus with a purchase, but too many bonuses might mean that the main product itself isn't worth the price alone. If a few high-quality related bonuses are offered with the main product or service, then that product is probably worth checking out. If a website/company is offering you, "$1000 in Free Bonuses," then you should be wary. All those bonuses simply cover up, and make you forget, about the main product. Besides, how do you know that those dozens of extra bonuses are even useful? They might be a bunch of junk that was thrown in to help boost sales ratios.

Again, be careful and don't let your desire to, "BUY NOW," get the best of you.