Driving traffic to web sites is definitely a highly debated topic. What works? What doesn't work? How much should you spend? How much is too much? What hurts your traffic? Whats the best? Whats the worst? The list of topics and questions could really go on and on and on.

It seems that every other internet marketer & webmaster claims to be a guru when it comes to generating web site traffic. They claim to have the best ideas for driving traffic to a website, the best methods to rank high in the search engines, and the best techniques to gain unlimited free traffic hits. Some of them actually know what they are talking about, while others are just tooting their own horn.

Take a look below and you will see some of the best ways to improve your website traffic; these methods seem to be widely agreed upon by most "experts".

Article Marketing

This method works by taking specific keywords relating to a particular niche and using them in an informative article. The article is then submitted to a plethora of different directories all around the web in the hopes of maximizing it's traffic generating potential. If the keywords in the article are too competitive, the article probably won't get a lot of exposure in the search engines. That fact alone makes research vital to article marketing success. Most people use keyword research tools in order to find out suitable phrases and keywords that will convert well. At the end of an article, the writer adds his/her website link with a short attention grabbing comment. If a reader finds the information intriguing and sees the comment, he/she will likely click the link to find out more. Bingo! Instant targeted site traffic that didn't cost a dime.

SEO- Search Engine Optimization

This involves the webmaster researching highly sought after, low competition keywords and using them to optimize his/her site. This is done by bolding/italicizing/underlining those keywords as well as using those words in hyperlinks on many of the webpages; which the search engines love. Throughout the web pages, the main keyword will be combined with other "long tail keywords" in order to bring in more traffic. So instead of only using the term "best gas grills", it would be a good idea to also include "stainless steal gas grills", "discount gas grills", "used gas grills", "portable gas grills", etc. By optimizing your keywords, you will improve your traffic and end up with colossal amounts of free traffic hits.

Backlinks

Backlinks are a fundamental part of any success website. In order to maximize web site traffic and rank highly in the search engines, the webmaster must try to get as many as he/she can. Getting backlinks is really not as hard as many people think it is. Posting in forums, writing articles, creating an ebook and giving it away, link trading with other webmasters, and using myspace are just some of the techniques a webmaster can use. There are numerous ways to increase a site's backlinks; people just have to think outside the box.

You don't have to be a guru to generate web site traffic, you just need a brain and some creative thinking skills. If you put your mind to it, do research, and work hard, there is no doubt that you will be able to find the best ways to improve your traffic.

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