Why Membership Sites Are Like Magazines
- Date: 2007-04-13 - Word Count: 287
Share This!
Nine percent of online users currently pay for online content. This number is increasing every year.
The magazine section of a bookstore is often the most crowded place in the store. People love magazines.
What do membership sites and magazines have in common?
I'm sure, if you buy a magazine, and like it, you will buy it again the next month (or the next fortnight). This means you are providing a recurring income for the magazine publisher.
If I buy a $15 magazine 12 years a year, what is the value I am providing to the publisher? 15 x 12 = $180. And my relationship with the magazine may go on for years yet. What is a simple purchase every month turns out into a big purchase. It is like a buying a television set using installments.
Now, this is great for magazines. However, only the best magazines make the shelves. The cost of printing the magazine is very high, and most of their profits come from the advertisers.
With membership sites, you don't really depend on advertisers, unless you are a big player. What you depend on are customers renewing their subscription every month.
But look at it this way, as long as you provide the content they want, they won't leave. For those that do, the new customers that you find will replace them. The average customer value of a membership site is often higher than that of a one-product site. 100 paying customers every month is better than 100,000 visitors who are getting free content.
If you ask me, getting 100 loyal customers is far easier than getting 100,000 people to your site every month!
To start a membership site is not difficult. In fact, you can start a membership site for very little!
The magazine section of a bookstore is often the most crowded place in the store. People love magazines.
What do membership sites and magazines have in common?
I'm sure, if you buy a magazine, and like it, you will buy it again the next month (or the next fortnight). This means you are providing a recurring income for the magazine publisher.
If I buy a $15 magazine 12 years a year, what is the value I am providing to the publisher? 15 x 12 = $180. And my relationship with the magazine may go on for years yet. What is a simple purchase every month turns out into a big purchase. It is like a buying a television set using installments.
Now, this is great for magazines. However, only the best magazines make the shelves. The cost of printing the magazine is very high, and most of their profits come from the advertisers.
With membership sites, you don't really depend on advertisers, unless you are a big player. What you depend on are customers renewing their subscription every month.
But look at it this way, as long as you provide the content they want, they won't leave. For those that do, the new customers that you find will replace them. The average customer value of a membership site is often higher than that of a one-product site. 100 paying customers every month is better than 100,000 visitors who are getting free content.
If you ask me, getting 100 loyal customers is far easier than getting 100,000 people to your site every month!
To start a membership site is not difficult. In fact, you can start a membership site for very little!
Related Tags: residual income, online business, membership sites
Fabian Tan makes a short trip to his office everyday - his home! In 2006, he 'murdered' his job and now earns a solid income online. Go behind the scenes to discover more of his job-killing strategies and secrets at MurderYourJob.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t
