One of the biggest mistakes you are making right now in your marketing
Want to know one of the biggest mistakes you're making right now in your marketing? To be honest, it's a very small mistake. But costing you BIG money
I've written copy for over 153 different industries. That's why I can safely say you're making this mistake right now. Doesn't matter what you're selling.
Maybe it's a product. Maybe it's a service. Don't care. The strategy I'm about to give you now WILL put thousands of dollars in your pocket for sure. And quite possibly tens of thousands. All depends on scale.
Here it is: hey, don't you hate it when you tell your prospect about what it is you do and sell, yet most of them don't buy? Most conversion rates are 1% if you're lucky. Doesn't it piss you off? You know your product or service is good. You know it works.
Yet, when you tell people about it in your marketing, most click off or turn the page. Aren't you frustrated about WHY this happens?
One thing you need to realize is the power of words. Words can truly change you in an instant. Change how you feel. What you do. And where you go. Just a few words can make all this happen in a split second.
For instance, if I was to say these words to you, "Terrorists have just attacked." 4 words only. Yet those 4 words cause an instant emotional reaction in you.
It's your words which are MAKING your prospects look elsewhere. It's not your product. Your personality. Your looks voice education past location or any of those excuses.
It's your words. Whatever words you are using in your marketing right now are telling the majority of people to look elsewhere. Think of your prospects like birds landing on a fence. It doesn't take much to scare them and make them fly away. Well what scares your prospects away is the words.
Right now your marketing is missing 2 words in particular. Just 2 words. And adding these 2 words immediately to your marketing WILL increase your sales.
Like to know what they are?
Write these down right now: "which means." Now here's what I want you to do with them. I want you to take 15 minutes out from your day. Go to one of your marketing messages. Look for the section where you talk about your 'features.' Maybe it's a section of bullet points. Or a few paragraphs where you talk about the features of what it is you sell.
Features are "WHAT IT IS." But what the customer is looking for is benefits - "WHAT IT DOES." And guess what pulls out the benefits in your features? Those 2 little words, "which means." Writing "which means" after any feature forces you to write down the benefits of your product or service.
And like magic your marketing comes alive. It suddenly "talks" to your prospect. Tells them what they REALLY want to know. Go and look at some of your marketing right now. Then do what I've just suggested. You won't believe what it will do for your sales.
Source: Free Articles from ArticlesFactory.com
Related Tags: marketing, you, in, mistakes, your, one, now, making, the, are, of, right, biggest
Brett McFall specializes in teaching people how to rapidly improve their results in marketing their product or service. Brett McFall has written over 10,000 sales messages for 153 different industries since 1989 and is co-founder of the world's biggest internet business seminar, World Internet Summit. To get instant access to marketing reports, products and LIVE training, visit: www.brettmcfall.comYour Article Search Directory : Find in Articles
Recent articles in this category:
- Writing The Best Ad Copy Possible For Newspapers
Learning how to write ads for Newspapers is a very important skill a small business owner should mas
- Top Suggestions To Become A Far Better Proofreader
Proofreading is a process which involves rectifying several spelling and other grammatical mistakes
- Greatest Training Strategies
When you have ever been to a health care provider, the first thing they do is convince you to do low
- What Everybody Ought To Know About Publishing
Imagine picking up your daily newspaper and fiding blank pages. Or turning on the 6 p.m. news to be
- Get Your Creative Juices Going
Writing an article doesn't just mean putting down thoughts into words then typing and writing it. A
- Article Review Test- Facing And Passing The Article Review Process Easily
Article review test is an important step that any new writer has to take in order to write for an ar
- Adopting Good Writing Tactics For High Search Engine Rankings
Search engine optimization of the site is responsible for improving the accessibility of the site on
- How Big Should Your Headline Be?
I've recently seen this demonstrated in a split test I put together on the entry page of my web site
- Crafts Articles - How to bag maintenance
cheap chanel purses can not help but have a subtle cortical surface wounds, hand temperature and m
- Classified Advertising: Follow The Aida Formula For Success
Writing classified ads really is easier than you think. All you have to do is follow a simple formul
Most viewed articles in this category:
- Sales Letter Writing
When writing a sales letter, it is important to have a good attitude in order to sell your product o
- Why Copywriting Doesn't Work
Once upon a time I had an ad critiqued by one of the world's few copywriting geniuses.Not a freelanc
- Secret to Writing Killer Copy
The point of contact is any place where your potential client has the opportunity to see your market
- Increase the Power of Your Sales Letter in 2007
Writing a good sales letter can be frustrating. Looking around at some examples you find that most
- 3 Keys To Effective Sales Letters
Today I want to talk a little bit about sales letters. You've probably read tons of sales letters d
- Newsletters: 4 Mistakes People Make
68% of customers stop doing business because of perceived indifference through lack of communication
- How To Write Killer Sales Letters That Will Help Flood Your Inbox With Cash
A powerful, well-constructed sales letter is undoubtedly one of the most lethal tools in an internet
- How To Write Advice Marketers Must Have
How to write sales copy advice is easy to find in the marketing world. All marketers know they must
- Seven Webcopy Essentials To Boost Sales In 2007: How To Engage Online Visitors
Relevant webcopy is the key to engaging your website's visitors and converting more sales in 2007.Fo
- Discover the Winning Ad Headline That Skyrockets Traffic, Sales, Profits & Subscription Rates
You may have heard that a good headline is what you need at the top of your sales page to get your v