Always Stay on Message

by Kaye Z. Marks - Date: 2008-10-30 - Word Count: 464 Share This!

While this is going to be true for most advertising, I think those companies who decide to print posters should be particularly aware of it.

You need to stay focused on your message at all times.

A poster doesn't give you a lot of space to work with. Because of this you have to be quite certain what you want to say. I have come across many posters before that seemed to either have three or four message they're trying to get across, or they're just so diluted that I can't tell what the first message really was.

The best posters are the ones with a clear, central message to them, and everything about the poster deals with whatever that message happens to be.

Now, don't fool you into thinking that the message can't be somewhat broad. What I mean by this is that sometimes you might print posters simply to let people know that you're out there and ready for them. Your only goal is to spread your name.

After all, if you have a sale that you're advertising it's a lot easier to stay on message because your message is so precise.

Promoting your store in general can be just as specific as any other kind of poster so long as you know what it is about your store that you're focusing on.

The best kinds of color posters I've seen promoting a store offer three distinctive pieces of information. The first is who the store is, the second is what they do, and the third is how you can get into contact with them.

The headline of your poster will deal with who you are. The text will mention what it is that you do. And the base of the poster will cover all the basic contact information. You're staying completely on message the whole time and promoting your business at the same time.

Now, I've mentioned what you need to do, but what about why you need to do it?

The reason is because people are only going to give so much of their attention to your posters. The more you put in the poster the greater the odds of a person not absorbing all of the information. The odds are better that they'll only pick up part of what you're trying to say.

But with a single message you can be sure that they can easily understand it without much trouble. It will only take them a few seconds to get your whole message down, and that's important, because they're probably only going to be looking at your poster for a few seconds.

As I said in the first sentence, this is true of any type of advertising. It doesn't matter what you're getting done, you need to make sure that your message is clear, and that you stick to it.

Related Tags: poster printing, print posters

Kaye Z. Marks is an avid writer and follower of the developments in the print posters industry and how these improvements benefit small to medium scale businesses.

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